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Coca-Cola in Western Europe has taken a further step towards eliminating the new virgin oil-based plastic when Coca-Cola in the Netherlands and Coca-Cola in Norway announce their transition to plastic bottles made from rPET.
Coca-Cola in the Netherlands has announced that from October 2020 it will be transitioning all of its locally produced small plastic bottles to rPET, including iconic brands such as Coca-Cola, Sprite and Fanta. Large plastic bottles will follow in 2021, making it the second market to transition its local production portfolio to rPET.
The switch to 100% rPET in the Netherlands will eliminate the use of more than 10,000 tonnes of new virgin oil-based plastic.
Additionally, during the first half of 2021, Coca-Cola in Norway will transition to rPET for all plastic bottles it produces locally. This transition will eliminate about 4,300 tons of new virgin oil-based plastic per year and generate a 28 percent reduction in the carbon footprint of its plastic bottles per year.
This move supports Coca-Cola’s ambition in Western Europe to accelerate the use of rPET to 100% and the phase out of the new virgin oil-based PET in all its bottles in the next decade. This will help eliminate a total of more than 200,000 tonnes of new virgin oil-based PET from its packaging portfolio annually as Coca-Cola in Western Europe moves to local circular economies for PET packaging.
Backed by innovation in recycling technologies, deposit return schemes have enabled the production of high-quality rPET resin in the Dutch and Norwegian markets, thus accelerating the transition to local circular economies for PET in these countries.
Joe Franses, Vice President of Sustainability at Coca-Cola European Partners, said: “This announcement provides a compelling case of the role deposit return schemes can play in creating local circular economies for beverage packaging. Markets with well-designed DRS, such as Sweden, the Netherlands and Norway, not only have high collection rates, they also have the ability to collect higher quality materials with less contamination.
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