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MITSUBISHI MOTORS CORPORATION (MMC) introduced its flagship plug-in hybrid SUV, the OUTLANDER PHEV, in the Philippines. The launch marks the company’s continued investment in the ASEAN region. First launched in Indonesia last year, the Philippines is the second country in the region to introduce the OUTLANDER PHEV.
Sales began on September 5 at the Manila Bay branch of dealership Peak Motors Philippines Inc. (PMPI), which will also be the first dealership to install the Mitsubishi DENDO DRIVE STATION1 feature outside of Japan early next year.
“ASEAN is MMC’s growth engine in the three-year medium-term business plan announced in July this year,” said Yoichiro Yatabe, MMC’s co-director of operations. “In addition to driving the growth of the ASEAN economy, we are committed to contributing to the preservation of the environment by introducing the OUTLANDER PHEV in the region. We will not only support the development of the country’s automotive industry and economy, but we will also encourage communities to protect the environment for a sustainable future ”.
The OUTLANDER PHEV aligns with the company’s long development of electric mobility, 4WD expertise, and all-wheel control technology. The vehicle offers energy efficiency and a smooth driving experience using a dual-motor 4WD system and a unique EV-based PHEV architecture consisting of a front electric motor, a rear electric motor and no gearbox.
Since its debut as the world’s first plug-in hybrid SUV in 2013, the OUTLANDER PHEV has expanded its presence to more than 60 countries, with total sales volume reaching more than 260,000 units in August 2020. It is the best-selling PHEV2 in the world. world. and has been the best-selling PHEV in Europe for five consecutive years (2015-2019) 3.
1. Next-generation MITSUBISHI MOTORS showroom with solar power system and Vehicle Home Kit (V2H), plus standard showroom functions such as new vehicle sales and after-sales services
2. Source: MITSUBISHI MOTORS internal sales data from January 2013 to March 2020
3. Source: MITSUBISHI MOTORS internal sales data from January 2015 to December 2019
SOURCE: MITSUBISHI MOTORS
