5 Ways Google Could Beat Apple One At Its Own Game With A Better Google One Bundle

While the new Apple watches and iPads that Apple unveiled during its livestream this week are bright and colorful, they are not the biggest products to come out of the event. That honor belongs to Apple’s new Apple One bundle, which brings you all of Apple’s premium services (Apple Music, Apple TV +, iCloud storage, Apple Arcade, Apple News +, and the new Apple Fitness +) for a monthly fee.

TV +, News +, Arcade, and Fitness + were released last year, and it honestly makes perfect sense to combine them with iCloud and Apple Music for those who are fully in the Apple ecosystem and want to get all of Apple’s offerings without having to. deal with six separate subscriptions. And as someone who’s juggling a couple different subscriptions for Google services, I can only hope that Google decides to make this bigger and better than Apple, especially considering that Google’s digital package has been around for five years.

YouTube Red, now called YouTube Premium, was the best streaming original package, giving you an ad-free experience on YouTube, access to the full subscription catalog on Google Play Music, and the ability to experiment with the new YouTube Music experiment (yes, YouTube Music really is that old). And with Google One, which launched two years ago as a centralized location to buy and manage your storage on Google services, we now have not one, but two different backbones on which to build the perfect Google package.

Here are five ways Google could position itself to compete and beat Apple One.

1. Upgrade YouTube Premium with Stadia and Play Pass

If Google wants to position their package as about entertainment, and given YouTube’s influence it probably should, they could start off pretty easily by adding a new tier of YouTube Premium that includes Google Play Pass and Google Stadia. Play Pass may not be justified with a standalone $ 5-a-month subscription, but as a couple bucks on a $ 20 bundle of YouTube Premium, Stadia Pro, and Play Pass, it makes a lot more sense and hopefully could lead to more quality apps and games. be added to the service.

Stadia has been slowly improving in recent months as it continues to expand its game catalog and can finally be used on any Android phone. Considering that we are finally getting closer to Stadia, allowing you to stream to YouTube natively, and wow, that has required road too long for something that was such a big part of your ad – having a subscription that gives you full Stadia features as well as the best YouTube experience shouldn’t be too difficult for streamers and the millions of game fans What are they looking at?

2. Extend Google One with Family Link to promote a healthier digital experience

We have entered an era in which digital health is more than counting steps and workouts, it is about limiting the time you spend in front of the screen and being more aware of what you and your family choose to dedicate your attention and your weather. Google already has the tools to help families do exactly these things with Family Link and help people do the same through Digital Wellbeing on Android.

Beefing up these services a bit while adding a comprehensive dashboard for managing things like Google Play family library content, Google One storage, and parental controls over the features each child can access could help. to better position a family package, especially for families where not all members are yet old enough to have their own Google account.

Google could also add options to get some of the more important G Suite features, such as full Google Meet options and improved support without making families pay $ 6 a month for a G Suite account that tends to be hampered from strange ways.

If you showed me a $ 25 family package via Google One with YouTube Premium, Play Pass, a robust “privacy and wellness” dashboard, and the ability to continue using the full features of Google Meet after the free trial ends that everyone experienced this summer, it seems like a no-brainer.

3. Create a YouTube TV bundle to save more

YouTube TV once justified its price a bit on its own, but these days the $ 65 monthly fee needs a little more to justify the fact that it’s $ 10- $ 20 more expensive than its competitors, and combine it with Google One and / or YouTube Premium is exactly what the doctor ordered.

There are very few packages that include streaming TV at the moment, at least outside of packages that involve cell phone operator service, and with YouTube TV’s higher starting point, it’s easier for Google to market. deeper discounts and bigger savings. Even if YouTube TV in the bundle were a scaled-down model that didn’t have the 85 channels that the main bundle has, it could still be palatable without being as ridiculously expensive as paying for YouTube TV and literally any other Google service.

4. Launch of a totally new general service so that everything feels, because Google

Google has trouble launching new services when there are already two or three perfectly good services in its portfolio. Maybe you just think that using a new service will make it easier to market, maybe you think that it will help the new service avoid the scorn that a previous service may have generated throughout its history.

Whatever the reason, it’s Google’s modus operandi, and I have no reason to think that it can break this vicious cycle by its response to Apple One. But hey, maybe this time Google will really get the best of said new service that helps consolidate all your subscriptions in one place and add even more new stuff, maybe a more user-friendly privacy center so you don’t have to dig into Google account settings all the time, that helps you ignore how Google One already comes with phone backups and storage management.

I’m not saying it’s likely, but given how unknown Google One is among Google’s literal mountain of services, it’s not impossible.

5. Offer discounts for multi-subscription households

This is the least likely to happen, but honestly it is what I would most like to see happen. The biggest problem with the Apple One at the moment is that it locks you into a specific iCloud storage option: 50GB for Individual, 200GB for Family, 2TB for Premier, but not all have the same storage needs. Of course, Google doesn’t insult anyone’s intelligence by offering a less than 200GB plan, but I’d still like to choose my Google One storage capacity and I’m sure many of you feel the same.

Therefore, rather than “one size fits all”, Google should leave its services where they are and offer you discounts when you subscribe to more than one service. It allows you to create your own package and pay only for what you want; after all, how many Apple One users are going to use News +? Have a fixed percentage discount for the amount of combined services:

• 2 subscriptions: 15% discount
• 3 subscriptions – 20% discount
• More than 4 subscriptions: 25% discount

This would mean that if you only want YouTube Premium and Google One, you will still get a good savings, and Google can still try to sell it by testing Stadia or Game Pass.

How would you build a better package?

Do you think Google One should absorb all other Google subscriptions? Would you want Stadia and Google Play Pass in one bundle or stick with Google One, YouTube Premium, and G Suite to avoid the distractions? Tell us how you would build Google’s alternative to Apple One in the comments.