This article may contain personal opinions and opinions of the author.
Long regarded as a trend-defying stranger, the company founded in late 2013 gradually stepped up its core game in recent years, vastly enhancing its retail presence in key markets like the U.S. trend-setting image.
2019 was without a doubt the best year in the brand’s short history in terms of everything from sales numbers to critical reception of the company’s high-end products and marketing visibility. the OnePlus 7 Pro, 7T, and 7T Pro were refined to perfection, looking he phones to beat rather than ones trying to hit, as was generally the case between 2014 and 2018.
OnePlus seemed suddenly grown up, ready to play in the big leagues alongside Apple and Samsung’s flagships rather than lurking in the shadows and catering to those who like to support the underdog. Of course, a swallow is not a summer brand, so according to the brand’s natural progression, 2020 was supposed to consolidate its new and improved identity. Unfortunately, that’s not the case, at least so far this year.
The helpless mind is alive and well
On paper, 5G enabled OnePlus 8 and 8 Pro is everything the company needs to prove that it deserves a seat at the table of the greats, both in individual countries and the US and around the world.
The theoretical capabilities and gorgeous designs of these two powers are undoubtedly underpinned by their real-life performance and user experience that arguably feels more polished than ever, but while we were lucky enough to enjoy that in our review units, The same cannot be said for too many regular consumers and potential buyers.
Although the OnePlus 8 Pro was technically introduced more than two months ago and launched commercially soon after, the company was unable to ship many devices in the United States. until the beginning of this week. While the coronavirus pandemic certainly made a significant contribution to the low inventory situation, it is a bit late to accept that as the only reasonable explanation for what can be described as an unforgivable fiasco.
All of this brings up some pretty nasty memories from the days of the company’s invitation system, and while the issue is largely fixed right now, you still can’t buy the most affordable OnePlus 8 Pro setup in the US via from any official channel, either the manufacturer’s own e-Store or Amazon.com.
But that’s not the only department where OnePlus is having trouble growing. Initially, seeing Verizon as an operating partner was seen as a major advance that was counterproductive to the company when Big Red rejected the 8 Pro in favor of the “normal” OnePlus 8. If that doesn’t sound like a big deal, imagine seeing the Galaxy S20 sold by the nation’s largest wireless service provider, but not the S20 Ultra. That wouldn’t inspire much of Verizon’s confidence in Samsung’s high-end phone, would it?
There is still time to change things (at least in part)
Meanwhile as encouraging as he OnePlus Nord, aka OnePlus Z, aka OnePlus 8 Lite, also looks … on paper, its upcoming release is likely to do little more than reinforce the company’s loser mindset. That’s because it appears that the 5G-enabled midrange will primarily focus on the European and Asian markets. There’s a good chance the phone will never officially launch in North America, and even if it is, that exotic name is unlikely to resonate with an American audience.
Very similar According to reports, Google’s Pixel 4a, “Nord by OnePlus” phone has been delayed several times in the past few months, wasting a golden opportunity to deal directly with the second generation iPhone SE and Galaxy A51 and proving that the company is not it is a mature technological force to be reckoned with … yet.
His helpless mentality was also highlighted by the inexplicable decision to keep the cord alive in the Bullets family of wireless headphones. And yes, the brand’s first true wireless headphones could be around the corner at last, but just like the Nord 5G device, the The OnePlus Pods have wasted a lot of precious time that they could have spent devouring Apple’s dominant market share.
Fortunately, 2020 is far from over, and while it’s probably too late for OnePlus to flaunt its maturity and continued advancement at the end of the year, there is still time to essentially return to the state of the company from six or nine months ago. To achieve that, The 8T has to be at least as good as the 8 Pro, and more importantly, OnePlus needs to take better control of the supply chain at any cost.
After all, the pandemic may have taken the company by surprise, but because COVID-19 is going nowhere, it’s up to smartphone makers and their partners to adequately prepare for the next wave of product launches and avoid reps. embarrassing and unpleasant inventory shortage. Delays If OnePlus wants to challenge Samsung, it has to find equally effective solutions to basically the same problems that everyone in the industry faces right now. Anything less than that is simply unacceptable after six solid years of gradual progress.