“We knew this kind of service, which only Disney could create, would resonate with customers and stand out in the market,” Disney CEO Bob Chappeck said Thursday. “And needless to say, Disney + has exceeded our highest expectations.”
Disney also announced that the U.S. The monthly service fee will increase from 1 1 to 99.799 in March. Strong demand for Disney + led the company to boost its long-term customer expectations.
The company now estimates that by the end of fiscal year 2024, the service will have between ૨ 230 million and ૦ 500 million subscribers. That number jumped from 9 million to 90 million last year, compared to its initial estimates.
The company said its direct-to-customer offerings, including Disney +, Hulu, ESPN + and Hotstar, have more than 137 million subscriptions globally. Disney also added that the Disney + service will launch next year in more markets, including South Korea, Eastern Europe and Hong Kong.
The company did not announce to fur on Disney’s streaming numbers only on Virtual Investor Day on Thursday.
The company unveiled a load of new content for shareholders and fans.
Disney said that over the next few years, Disney + will have about 10 new Marvel and Star Wars series, as well as 15 Disney Live Action, Disney Animation and Pixar series. Disney also said that 15 new films from Pixar, Disney Live Action and Disney Animation will be heading to the service.
This includes Disney Animation’s “Rye and the Last Dragon”, which will be available for rent at Disney + as well as theaters in March for an additional fee.
“It’s important to note that all of these distribution plans reflect our current view of the media and entertainment landscape,” said Krim Daniel, chairman of Disney’s Media and Entertainment distribution. “Consumer Disney is in a unique position to implement this customer-centric strategy.”
A magical state of content
Disney announced that what looks like an endless parade of content from one of its biggest brands, spent about three hours.
Moving on to Disney + Star Wars is a safe strategy considering that “The M Mandal Ndolorian” has been the biggest hit of the service, arguably carrying Disney from its inception.
However, cementing Star Wars as a flagship brand on Disney + is a sign that Disney’s burden is shifting from box office fees to streaming.
But Star Wars was far from the only brand that was in the spotlight on Thursday.
Disney has announced that the reboot of “The Mighty Ducks” starring Emilio Estevez will hit Disney + as well as live action Pinocchio starring Tom Hanks.
And then there was Marvel Studios.
Disney’s biggest brand will have a very large presence on the streaming service. Original series such as “Vendavision” and “The Falcon and Winter Soldier” will be released in January and February next year.
They will eventually be paired with some of the larger nominees in the Marvel universe such as Mrs., Marvel, Shea Hulk and Hockey.
The sheer scale of the content released on Thursday gave the rest of the streaming world a big reminder that Disney + was a beautiful year, working as a lifeboat for a company plagued by coronaviruses, and that Disney is fully committed to the future of streaming.
But for former CEO Eger, who is currently the company’s executive chairman directing creative endeavors, Disney + is still ahead.
“The fact that we’re just getting started,” Iger said with a smile, concluding the Disney event.
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