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YouTube has overtaken TVNZ 1 as New Zealand’s most used medium, new research from NZ On Air shows.
Photo: Supplied / 123RF
NZ On Air’s Where are the hearings? Research from 2020 shows that traditional media audiences have been overtaken by digital media for the first time.
More than half of the population uses YouTube for streaming videos or music, while TVNZ 1, which has been the most popular channel, site or station since 2014, is used by 44 percent of people on any given day.
Netflix and Facebook rank third, with 36 percent of people using the two sites for video streaming, then Spotify is fifth with 28 percent of people using the music streaming service. .
Cameron Harland, CEO of NZ On Air, said research is vital to understanding the changing media landscape.
“It has been a difficult year in all respects, and this research shows the struggle that local content creators and platforms have on their hands,” said Harland.
“Our challenge as an agency, together with the industry, is to work harder to find ways to engage local audiences with the exceptional quality of New Zealand stories and songs.”
The survey, which spoke to 1,511 people via landlines and online, found that 61 percent of people watch TV and 60 percent watch video online.
TVNZ 1 was listed as the most trusted news source during the Covid-19 lockdown.
He also said that half of the people listen to the radio every day, while 44 percent stream music.
RNZ National and Newstalk ZB increased their daily audience since 2018, while almost all other radio stations had a stable or declining audience.
