Xbox Boss does not want to exploit the crisis of COVID-19

04/30/2020 Technology



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With more and more people staying home amid the COVID-19 crisis, the gaming industry is experiencing growth as people search for things to do. Xbox is seeing an increase in Xbox Live users and Xbox Game Pass subscribers. While blockades are apparently good for business, it is also a challenging time in the world where people are facing hardships and difficulties related to the pandemic and other factors.

Xbox boss Phil Spencer told Business Insider that Microsoft is trying to avoid “exploiting the situation” for its own benefit. Rather than focus on changing its business models to take advantage of the increase in players, the company is mainly trying to keep Xbox Live up and running to meet increased demand.

“We want to be very vigilant and not exploit the situation,” said Spencer. “We are not implementing different business tactics or other things. We are just trying to keep all services, trying to keep games nice, keeping our networks safe and secure. And being there in a time of need” I am proud to be able to offer this activity to the people”.

Also in the interview, Spencer said that Microsoft has had internal discussions about this unique moment in the world. Business is good, but people are struggling.

“You don’t wish that’s how we got here,” said Spencer. “We’ve talked [internally at Microsoft] about this. It’s about ‘How do you feel the games are doing well at a time when the world is suffering?’ “

As part of Microsoft’s latest earnings report, the company announced that content and service revenue rose 2 percent (to $ 33 million) due to the COVID-19 crisis that keeps people at home. Monthly active Xbox Live users reached nearly 90 million, while Xbox Game Pass has now surpassed 10 million paid subscribers.

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