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The company that held the heavily criticized money drop event in Auckland’s Aotea Square earlier this month was fined $ 30,000 for spamming people with text messages in August.
Discount vouchers were made to look like $ 5 bills. Source: Supplied
The Department of Internal Affairs today announced the sanction against Greenback Ecommerce Limited, which markets itself as The Safety Warehouse, which is owned by Andrew Thorne.
The company was found to have violated the 2007 Unsolicited Electronic Messages Act when it sent more than 4,800 unsolicited commercial SMS messages on August 12 this year, prompting complaints.
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Safety Warehouse sent nearly 5,000 text messages trying to sell face masks after the second Covid-19 outbreak in August. Source: 1 NEWS
The DIA noted that the company received a formal warning earlier this year for spamming customers.
Despite that warning, the company later violated the Act in August and was issued a civil violation notice for $ 300.
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The owner of Outback Inn says that the likeness of counterfeit notes to real money is “very, very good.” Source: 1 NEWS
Lisa Wilkin-Krug, DIA’s digital messaging and systems manager, said she hopes the app will encourage other companies to understand what they can and cannot do when messaging people.
“It is vital to obtain the consent of the recipient before sending a commercial electronic message and to provide a functional unsubscribe function within the message,” said Wilkin-Krug.
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The Safety Warehouse promotional stunt ended in violence on Saturday. Source: 1 NEWS
“Failure to do so may result in enforcement action by DIA.”
Safety Warehouse faced a strong backlash earlier this month when they dropped the discount vouchers, along with some cash, during an event in Auckland on December 5.
The company responded to the criticism by saying that it did not intend to mislead anyone and that its staff were attacked and “harassed” during the event.
