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Lewis Road Creamery now produces milk with added bovine collagen.
Premium dairy brand Lewis Road Creamery has come under fire from the consumer watchdog for claims it made about the potential health benefits of its latest product.
Last week, Lewis Road Creamery launched a 150ml dairy product, which costs $ 5 and contains 5g of added bovine collagen.
On its website, the company stated that the collagen it used had been “scientifically proven to regenerate joint cartilage. [and] stimulate the body’s own mechanisms to maintain healthy joints and optimal mobility ”. However, he removed the comment after receiving a complaint from Consumer New Zealand.
The jury is out on whether collagen supplements, such as the one used in milk, can improve joint health.
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Collagen is a protein produced by the human body that makes up skin, bones, tendons, and ligaments.
Multiple scientific studies have found that the evidence on the effect of collagen supplements on joint health is inconclusive.
The Food Standards Code, which regulates what food manufacturers can say about the health benefits of their products, has yet to approve any claims about collagen and joints.
Food Standards Australia New Zealand (FSANZ), which oversees the code, requires food manufacturers to provide evidence to support any new health claims before using it to market their products.
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“We’re overloading fresh milk so you can get a high-quality collagen dose without even having to think about it,” says Lewis Road Creamery’s Nicola O’Rourke after the launch of their latest product.
Lewis Road Creamery CEO Nicola O’Rourke said a staff member had posted the statement in error.
“We had agreed from the beginning that we would not make specific health claims, and you will notice on the product that we have not.
“As soon as we realized our mistake, we removed the material. The good news is that both the product and the label are fine, ”he said.
O’Rourke apologized for the mistake.
“While the evidence and reports that we cite are still relevant, we missed a part of the clearance process to talk about this, so now we are resolving that,” he said.
The president of the Dermatological Society of New Zealand, Dr. Louise Reiche, said that for most people, drinking collagen-infused milk is unlikely to improve their skin.
That was because the gut broke down collagen from food into amino acids, the building blocks that make up protein.
While Lewis Road Creamery had not claimed that its collagen-infused milk would improve the skin of those who drank it, consumers could implicitly come to that conclusion, Reiche said. Stuff.
In order for the body to produce collagen, it needs various vitamins and minerals.
If people wanted youthful-looking skin, it would be better to drink plenty of water, get regular good sleep, and use sunscreen rather than drinking collagen-infused milk, Reiche said.
