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Horizon says it is proven in the US that perceived positive feelings associated with leaders have the power to influence voters’ decisions.
Feelings of hope, pride, and enthusiasm are the most influential when it comes to voting.
The poll also looked at the results of respondents who are registered and have a 100 percent chance of voting.
Collins did not fare better with defined voters, still igniting more negative emotions than positive ones.
Collins made people feel more: ‘angry’, ‘scared’, ‘nervous’, ‘worried’ and ‘upset’ than Ardern, in general:
- Twenty-seven percent of defined voters said Collins makes them feel “hopeful.” Most of these people intended to vote for National, New Conservatives or ACT.
- Collins makes 5 percent of people who intend to vote for Labor and 1 percent of those who intend to vote for Greens feel “hopeful.”
Ardern evokes more positive than negative sentiments in defined voters.
- Ardern makes 46 percent of definitive voters feel “hopeful,” nearly twice as much as Collins.
- Interestingly, this includes 12 percent of the people who intend to vote for the National and 13 percent of the people who intend to vote for the New Conservative.
