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Traffic to New Zealand websites, even from outside the country, has skyrocketed under the blockade, new data from InternetNZ reveals.
Photo: 123rf
Chief Executive Jordan Carter said the use of .nz domain names had increased by an unprecedented five to seven percent each week since the blockade began.
Of New Zealand’s four billion searches for email addresses or websites each week, only 200 million come from the country.
“Unfortunately, not everything is spam traffic, it will be part of it, but what it shows is that New Zealand is really well interconnected globally with the global Internet and resources outside of New Zealand are looking for details on our domain names as well as people within the country. “
Some sites experienced dramatic increases, such as government domain names, which have seen a 40 percent increase in traffic compared to before the shutdown.
Carter said Covid19.govt.nz, which was added to the registry in mid-March, was “a fantastic example” of using a website as a useful information hub.
“Many kiwis rely on the site for updated and relevant information on Covid-19.
“Sharing information is crucial, especially during a crisis situation, and a website is an easy way to ensure that the same information reaches many New Zealanders at once.”
At the beginning of the blockade, supermarket websites experienced high demand as more people sought to shop online.
However, visits to travel-related .nz sites have dropped 40 percent, compared to pre-closing levels.
InternetNZ was also seeing an increase in .nz domain name registrations as more companies moved online, Carter said.
“With Kiwi consumers looking to support local businesses, it is a good time to explore how you can connect and show your local presence with a .nz domain name.”
The data showed that the most popular words included in recent domain name registrations include “online”, “kiwi” and “buy”.
