[ad_1]
Video screenshot
An advertisement for makeup wipes has been pulled from Weibo following outrage and complaints.
An advertisement for makeup remover wipes has been withdrawn following outrage and accusations of blaming victims.
The ad was launched by Chinese product brand Purcotton and was aimed at promoting makeup wipes for women.
Video screenshot
A compilation of screenshots of Purcotton’s video ad, which was removed after strong protests online.
The controversial clip shows a woman in makeup walking down a street at night and being followed by a masked man. As the man approaches, she takes a makeup remover wipe out of her purse and wipes her face.
She then turns around just as her attacker approaches her and scares him with her bare face.
READ MORE:
* An Audi commercial in China compared women to used cars; it didn’t go well
* Woman in Dove ad ‘racist’, not just ‘silent victim’
* Wipes are okay to throw away, Australian court rules – consumer regulator disagrees
* Is reusable and shareable ‘family cloth’ a good alternative to toilet paper?
The ad was removed from social media channels, and Purcotton apologized following outrage from social media users in China, who condemned it and claimed that the ad has a message that blames the victim.
“How can you make fun of a woman being followed at night?” wrote an outraged user on China’s Weibo platform.
“The woman is not at fault here, it is the criminal who wants to commit a crime,” said another on Weibo. South China morning post reported.
Purcotton apologized by writing two separate posts about the announcement on his Weibo account. He said he would review processes to prevent similar incidents from happening again.
“We have created a team to hold people accountable for the issue, and in the meantime we will improve the content production and review process to prevent similar incidents from happening again,” CNN reported in the post.
