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The national tourism body has released a single to encourage Kiwis to march to a different tune and explore new parts of the country.
Tourism New Zealand commissioned comedians Madeleine Sami and Jackie van Beek to establish the catchphrase “do something new, New Zealand” in the song.
The comic book team behind the 2018 film “Breaker Upperers” hopes the song will reunite New Zealanders with places they have been lost or take risks in a destination they have never been to.
“We are excited that the rest of New Zealand is about to hear it,” says Madeleine.
“Everyone has spent a lot of time indoors this year and this was an opportunity to see places we have always wanted.” The duo had free rein to explore any part of the country they wanted, provided they could find a rhyme.
Adapting 33 locations from 10 regions into a two-and-a-half minute song is no easy task. However, the opportunity to take their song on tour for the music video was all the inspiration they needed.
“It was pretty organic in the end,” she says. “They were places we could think we hadn’t been, or couldn’t resist mentioning.”
Through the New Zealand whirlwind tour, they even find room to fit in some of New Zealand’s “great things” like the Ohakune Giant Carrot, the Paeroa Giant Bottle, and the Springfield Frozen Giant Donut.
“Since I was a child, I spent a lot of time driving between my family in Auckland and Wellington,” says Madeline. “It seemed like a very New Zealand obsession to use important things to mark a new city.
“What about these giant things?”
The film crew spent 11 days on the road, filming the adventure to New Zealand’s best attractions, both large and small. There are a variety of destinations in the video that for some reason or another, Kiwis have not thought of visiting.
“Kaikoura just blew me away.” Access to the coastal route was badly affected by the 2016 earthquakes, and many Kiwis have yet to visit it again. Madeline says she can’t wait to get back: “It had to be my favorite part of the experience, the seal colony is like another planet.”
As a musician, Madeline compared herself to touring in reverse – hitting the road before they even had a song. The band of musical comedians and filmmakers didn’t seem to mind. United under the vision of director Joel Kefali, it was at the very least a great look at parts of the country you may not have thought of visiting.
“Tourism is vital to New Zealand’s recovery,” says TNZ CEO Stephen England-Hall. He hopes the song inspires party planners to change their performance and try a new place, “instead of relying on routine and going to the same places year after year.”
If you need a soundtrack for your summer roadie, the single will be released on Spotify.
This is not the only dose of domestic travel to appear on screens in New Zealand. Last week, Air New Zealand confirmed that its latest security video was being filmed, in association with Tourism New Zealand.
“With 71 percent of Kiwis planning to spend a national holiday in the next 12 months, and domestic tourism is so vital to the country’s recovery, it is the perfect time to show what New Zealand has to offer,” said the commercial director of the tourism agency, René. by Monchy.
The latest ‘high concept’ safety video will appear on Air New Zealand planes in time for next year.
