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Labor leader Jacinda Ardern is twice as likely to make adults hopeful as national leader Judith Collins, according to poll results released today.
Horizon Research survey results for August 2020. Source: Supplied
Horizon Research surveyed 1,294 adults during the second lockdown in August and found that Ardern is more likely to make respondents hopeful, proud, comfortable and pleased than Collins. Forty-six percent of all respondents said Ardern made them feel hopeful, while 24 percent said Collins made them feel hopeful.
Meanwhile, respondents were more likely to feel angry, scared, nervous, disappointed, and upset with Collins than with Ardern.
Among respondents who were registered and said they would vote, 27 percent of those surveyed said Collins made them feel hopeful, primarily those who said they intended to vote for National, New Conservative and ACT in the upcoming election.
Among those who intended to vote for Labor, five percent said it evoked feelings of hope. The figure dropped to one percent among respondents who intended to vote for the Greens.
Former party leader Simon Bridges was more likely to make adults hopeful and proud when comparing August data in Collins to January data in Bridges.
Ardern also saw her scores increase for evoking pride and hope starting in January.
Horizon Research survey results comparing August 2020 data for Judith Collins and January 2020 data for Simon Bridges. Source: Supplied
Respondents were surveyed online between August 20-25, while Auckland was at Lock Alert Level 3 and the rest of the country was under Level 2 restrictions.
In separate questions, Horizon asked people to rate the feelings evoked by both leaders, with the order of the evoked feelings presented at random. The questions were also randomized so that 50% of respondents saw the Collins question first and the other 50% saw the Ardern question first.
The survey was weighted by age, gender, personal income, highest educational level, employment status, and party vote in the 2017 elections.
At a 95 percent confidence level, the maximum margin of error for the sample of determined voters is +/- 2.7 percent.
