‘I’m crying’: Irish supermarket Christmas ad goes viral

It’s the season to need tissues for ad viewing, and this one will leave you looking like you’ve just chopped up a bunch of onions.

A supermarket chain in Ireland launched its Christmas ad for 2020 and viewers have been “crying” over the emotional announcement.

The SuperValu ad, which has gone viral since its launch on Thursday, features a boy repeatedly asking his parents if “he” is definitely coming this year as the family prepares for Christmas.

In the one-minute clip that has captured the world, the boy hears the radio report on the latest Covid-19 restrictions and worries that “he” may not come this year.

The “he” everyone assumes is holy, but there is an emotional twist at the end, which has left viewers in tears.

Take a look for yourself below before jumping to the next paragraph, which would otherwise spoil the ending for you.

It turns out that the boy was not worried about the arrival of Santa, but about being able to see his grandfather at Christmas.

The ad went viral around the world in a matter of hours, with thousands of people relating to that same feeling of not being able to be with family this Christmas.

“Here in Poland I showed it to my partner while they both worked from home today, she cried. Then she went upstairs to show her mom, they both cried. Then she went upstairs to show her sister, they both cried. That’s 3 sometimes he cried seeing the same ad, well done, “one person commented.

“Ah, guys, that got me. At Christmas my grandfather always came before I went inside to see if Santa had arrived. Well reproduced, lovely announcement. Hope this tweet makes sense because the phone screen looks blurry,” another Twitter user said, adding a series of crying emojis.

“I am flooded with tears,” said another person.

“OMG, the trick in the end makes you realize how much Covid has affected you, even if you thought not,” someone else added.

Young actor hasn’t seen grandparents ‘in a long time’

In yet another detail that shows how deeply personal the announcement is to everyone, it has been revealed that the actor who plays the young man, Cian Kearney, has also not been able to see his grandparents in quite some time.

“I haven’t seen my grandmother and my grandfather in a long time,” he told 96FM’s Opinion Line in Ireland.

“Seeing them at Christmas will probably be the most important thing, I really want to see them,” he added.