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Crowded House fans who bought tickets to their upcoming New Zealand tour at different “In Demand” prices will be reimbursed, concert promoter Live Nation confirmed.
The band posted a scathing post on Facebook this week saying they were unaware of or endorsed Ticketmaster’s practice of “pricing on demand.”
Supplied
Crowded House says fans who bought tickets at inflated prices will be refunded.
In the post, the band, which will perform on dates in Hamilton, Napier, Nelson, Christchurch, Dunedin, Queenstown, Wellington, Palmerston North, Auckland, New Plymouth and Gibston in March, said:
“Although it may be common practice on other tours, we at Crowded House do not agree with the sale of premium tickets, as Live Nation describes it ‘at market-driven prices where the price is adjusted based on supply and demand. ‘.
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“The band had no prior knowledge of these ‘In Demand’ entries and did not approve of this show. Our Live Nation promoters have agreed, at our request, that ticket holders who have paid more than face value under the ‘In Demand’ program will be reimbursed for additional charges at the point of purchase. “
Live Nation said it would honor Crowded House’s wishes in this regard, saying: “It is always up to the artist how their tickets are priced and sold, especially with In Demand tickets, as they are designed to ensure that all value goes back to the artist instead. to cover the pockets of resellers. “
HOUSE POBLADA / FACEBOOK
Crowded House informed fans on Facebook.
The In Demand scheme is based on dynamic pricing measures, and ticket prices fluctuate according to supply and demand, similar to airline tickets. It means that prices are constantly changing according to market demand.
While it is a Ticketmaster scheme, the price is set by the tour promoter, in this case Live Nation.
A Rolling Stone An article published in 2018 found that tickets to Taylor Swift’s show at Chicago’s Soldier Field in June of that year fluctuated by US $ 400 (NZ $ 580) over the course of three months under the scheme.
Ticketmaster claims it introduced In Demand tickets to discourage resellers from quickly buying the best tickets and then reselling them for substantial profits with none of the proceeds going to the artists.
According to the Ticketmaster website, the goal is “to provide the most passionate fans with fair and secure access to the most requested tickets, while allowing artists and everyone involved in running live events to price tickets. closer to its true value. “
But many fans disagreed, saying the practice is indeed that Ticketmaster is busting its own tickets.
“Bravo for not allowing giant ticketing corporations to essentially sell their own tickets for sale,” read a comment on the Facebook post.
Fans were delighted with Crowded House’s decision, calling the band “elegant” and “ethical”.
“It’s so good to know that integrity still exists,” commented one, while another thanked the band for “standing up to Live Nation.”
Several worked with Crowded House lyrics in their comments, including one that wrote “It seems Live Nation wanted another piece of chocolate cake,” in reference to the band’s 1991 hit.
