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The Commerce Commission has opened an investigation into the $ 100,000 “cash drop” event led by Auckland retailer The Safety Warehouse.
The Aotea Square event is marketed as “New Zealand’s first massive cash drop”, promising “real money” flying out of the sky to the tune of $ 100,000.
Hundreds of people turned out, but were disappointed when what fell from the sky were mostly coupons that looked like tickets. There were reports of “anger and violence” as attendees realized the event would not deliver the windfall they expected.
In a statement, the commission said it would investigate whether statements about the event violated the Fair Trade Law, which prohibits deceptive and deceptive conduct.
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It has received nine complaints about the descent, including two referred by the police.
Safety Warehouse managing director Andrew Thorn told Stuff earlier that his staff were shocked by the event.
A staff member was taken to the hospital after the glass of a rear window of the car was embedded in his eyes.
Thorn said the event had been “unfairly characterized” as one with fake money.
He said “royal funds” were given away and he never expected that the inclusion of the vouchers would have created “so much hostility and a misunderstood narrative.”
The Prime Minister also spoke at the event.
“I can’t understand how anyone would ever think it was a good idea,” Jacinda Ardern said Monday.