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A new online contact tracking service enables shoppers to register when they enter a store, without the need for a tracking app on their phone.
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Customer Radar CEO Mat Wylie said retailers would display a poster on the window or door asking customers to sign up via a QR code, website home page, or text message.
“We came up with the idea of Check-In after talking to customers and realizing that many of them were having a hard time managing the process required to follow up on contacts,” Wylie said.
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“There is a lot of confusion for people, and we wanted the process to be as smooth as possible for both business owners and their clients.”
SUPPLIED Customer Radar CEO Mat Wylie says Check-In offers contact tracking while keeping a safe distance.
At level 2, companies will need to keep track of who enters a company to allow contact tracking.
“If you use your own device, then you are not breaking the rules of social estrangement,” said Wylie.
The platform eliminated the need to touch a communal pen or record sheet, he said.
The registry was developed by adapting Customer Radar’s existing customer feedback technology, Wylie said.
The company developed an online service instead of an app to ensure people were not caught up in technological requirements, he said.
“Virtually every phone can do it,” said Wylie.
For those without a phone, companies can do the registration process on behalf of the customer.
“It’s about making it as easy as possible from a business and customer perspective.”
The company had worked with the Office of the Privacy Commissioner to ensure that the Registry complied with privacy standards and best practices, Wylie said.
“With this platform, the data does not have to be exposed to the business, unless there is a consultation from the Ministry of Health.”
Check-in launched on April 9 and was done at a handful of stores.
Wiley expected demand to increase once the government announced a schedule for the country’s change to level 2.
