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Brendon McCullum will co-host a new sports radio station, ready to fill the void left by the closure of Radio Sport.
Australian broadcaster Sports Entertainment Network has announced plans to launch a station in New Zealand, spearheaded by McCullum.
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Former Black Caps captain Brendon McCullum.
The former Black Caps captain will co-host the breakfast show on SENZ radio station. He had recently been working with Spark Sport on their cricket commentary team.
“I still live for the sport and this is another opportunity to stay immersed in it in my own country, putting my stamp on SENZ coverage and hopefully having a lot of fun along the way,” McCullum said in a statement.
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SENZ would broadcast on TAB’s AM and FM frequencies across the country, which had been used for Trackside Radio.
Chief Executive Craig Hutchison said the company would establish radio stations in Auckland and Wellington to produce local programming.
“Our business has long championed local content for local fans and that is exactly our plan in New Zealand. Our 24/7 sports talk format will include programs hosted by some of the
I loved the sports identities, as well as a wide variety of live sports, all broadcast through a very local lens, ”he said.
Sports Entertainment Network operates 18 radio stations in Australia, a newspaper and a magazine.
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NZME closed Radio Sport last year.
NZME suddenly shut down Radio Sport in March last year, taking the station off the air the same day it announced the plan to employees. Its closure came with firings of sports reporters, producers and presenters from across the company.
It also left a hole in the radio market, without a sports station dedicated to the air. MediaWorks talkback station Magic Talk took over the cricket commentary for the 2020-2021 season.
A SENZ spokeswoman said she was not ready to say when the station would launch. She said they would be making more announcements about the on-air talent soon.
