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For some kiwis, the first weekend of summer has been marked with a long drinking day as part of the annual Box Day.
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It started out as a publicity stunt for a radio station, but is now sparking calls for change. Source: 1 NEWS
Launched 11 years ago as part of a publicity stunt, it is now prompting calls for a law change from those who want to keep others away from alcohol.
As part of the “event”, participants are encouraged to drink a full box or “box” of alcohol between noon and midnight.
Proponents of responsible drinking Alcohol Health Watch say current laws are simply too weak to deal with the event.
“We need to seek stricter restrictions around alcohol advertising and promotion in this country,” spokeswoman Nicki Jackson told 1 NEWS.
Emergency departments across the country are prepared for higher-than-usual admissions for alcohol-related cases, as well as more injuries and violence.
The event was launched in 2009 by radio station The Rock and has since been welcomed by young and old alike, as well as the spirits industry.
But not everyone has been so happy with the festivities, as some wanted to eliminate Box Day.
Justice Minister Kris Faafoi says the government is committed to reducing the harm drinking can cause, especially to young people.
Authorities are also urging those who host Box Day parties to do so responsibly by providing food and non-alcoholic beverages, as well as ensuring that their guests get home safely.
