More women pick up tools, says government as trades campaign launches



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Prime Minister Jacinda Ardern and Education Minister Chris Hipkins spoke to the media in Auckland on Wednesday.

Ricky Wilson / Stuff

Prime Minister Jacinda Ardern and Education Minister Chris Hipkins spoke to the media in Auckland on Wednesday.

More New Zealanders are acquiring the tools, and the number of apprentices and apprentices is increasing by almost 50%. According to the Government, the number of apprentices has also more than doubled.

The news comes when the government starts a campaign to give more visibility to vocational education and training (VET).

Prime Minister Jacinda Ardern and Education Minister Chris Hipkins announced the campaign at Mulcahy Engineering and Fabrication in Auckland on Wednesday afternoon.

More women are starting their apprenticeship, show new numbers.  (File photo)

Andy Jackson / Stuff

More women are starting their apprenticeship, show new numbers. (File photo)

“Education and vocational training play a key role in New Zealand’s recovery from Covid-19. We know that many New Zealanders will seek retraining, and employers in key industries will need more trained people, ”Hipkins said in a statement.

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The first phase of the campaign includes social media influencing activities targeting high school dropouts and students under 25, and adlibs radio broadcasters.

The second phase of the campaign, which will begin next month, will include television, radio and social media ads, digital displays and online videos, Hipkins said.

More New Zealanders are showing great interest in the exchanges.  (File photo)

123rf

More New Zealanders are showing great interest in the exchanges. (File photo)

“The marketing campaign is supported by a series of initiatives launched by the Government earlier this year to get more people access to training and learning.

“We launched a free $ 320 million Targeted Training and Learning Fund (TTAF) that makes all apprenticeships, as well as industry-specific certificates, diplomas, and programs free to New Zealanders of all ages beginning July 1, 2020. This is aimed at industries where demand will remain strong as we recover from Covid-19, “he said.

“Since we did all the free apprenticeships in July this year, nearly 14,000 new apprentices have started an apprenticeship across the country, compared to about 7,500 in the same period in 2019. S

“Since July, more than 17,000 students have also started TTAF programs in industries critical to our economic recovery. That compares to 12,800 students enrolled in the same window in 2019. “

“I also want to point out that the number of apprentices who started an apprenticeship more than doubled, increasing to 1,785 from 845 in the same period last year.

The prime minister speaks to the media in Auckland about a new trade package to counter unemployment.

Ricky Wilson / Stuff

The prime minister speaks to the media in Auckland about a new trade package to counter unemployment.

“It is a positive development to see more women entering these traditionally male-dominated industries. But I recognize that there is still a long way to go, ”said Hipkins.

Additionally, the Government also launched the $ 380 million Apprenticeship Boost fund that helps employers retain and accept new apprentices.

“These are extremely encouraging signs given the historical perception of professional careers. Based on these figures and research by the Tertiary Education Commission, New Zealanders’ views on education and vocational training are changing, ”he said.

“This is important because we know that employers in key industries will need more skilled people. That is why we have targeted our free trades training towards industries where demand is expected to grow.

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