[ad_1]
Countdown is changing its Onecard supermarket loyalty program after customers found the scheme confusing and potential rewards missed.
Countdown OneCard allows customers to choose between accumulating Smartfuel points for gas discounts or OneCard points for Countdown vouchers.
The change only applied to food points. There were no changes to Onecard fuel rewards.
Starting Monday, every $ 1 spent on Countdown converts to one point for Onecard food rewards, whereas shoppers previously received one point for every $ 10 spent.
READ MORE:
* Coronavirus Covid-19: Robots and driving through shopping in the new Countdown store
* New World Clubcard or Countdown OneCard: which is better?
* Here’s how to get the most out of rewards schemes
John Kirk-Anderson / Stuff
Countdown is changing its Onecard program after customers found the scheme confusing and were missing it.
However, 2000 points ($ 2000) are now needed to earn a $ 15 reward voucher, compared to the previous 200 points ($ 2000) required to earn the same voucher.
In addition to the rewards coupon or fuel points, Onecard users get “club price” discounts and can get fuel discounts at BP or GAS outlets.
Previously, “if he showed up and spent less than $ 10, he wouldn’t earn a point with us,” said Sally Copland, Countdown’s interim managing director.
“What we know from our customer research is that the program was too difficult for them to understand, and when I explained it to them, they began to understand that they weren’t necessarily earning points for every dollar they spent on Countdown,” he said. .
The expiration date of the points has been extended from six to twelve months.
“We want to make sure that all Kiwis, including the smallest households, the older New Zealanders, who have traditionally struggled to earn reward vouchers with us, have the opportunity to do so,” Copland said.
Supplied
Countdown brand general manager Sally Copland said the scan and go service was part of the supermarket’s future plans to make shopping more convenient for its customers.
The supermarket estimated that another 140,000 customers would now earn rewards.
“We are in the wallet of most kiwis, we have 1.8 million cards available. We have a very committed customer base, ”he said.
It is one of two major New Zealand supermarket loyalty programs; the other is New World’s Clubcard.
Consumer NZ has previously noted the large number of points required for rewards from both supermarkets and concerns about the data that shoppers using the cards submit.
Pak’n Save, which only has one loyalty club on the South Island, offered the cheapest food, according to Consumer NZ surveys.
