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Things-co-nz
Sky’s business model has been based on a “big cube” approach to delivering content.
More changes may come to Sky Television after it began consulting a panel of customers about what they would like to see from the “more flexible” packages.
It’s been a common complaint from customers that Sky’s current approach to selling programming means they often feel like they need to pay for channels they don’t watch.
However, the other side of the coin of offering greater flexibility has also become more apparent as a result of the growth of streaming TV services.
That is, customers may need to sign up for multiple services to get the content they want at a higher overall cost.
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Sky said it was consulting on a wide range of package and channel options to help it “understand what works best for customers.”
“We are committed to seeking customer feedback on … Sky services to ensure we are meeting their needs and providing excellent service,” said spokesperson Chris Major.
“The latest round of research is using the ‘choice model’ methodology, where we ask customers about their preferences for different Sky packages, pricing options, and extras like broadband.
“We are getting excellent participation from our Sky Nation panel and will spend some time evaluating the feedback,” he said.
Sky has asked customers who participate in the survey to keep their questions confidential and not to share screenshots of their potential plans.
Similar market research provided the first clue in August that Sky was considering offering satellite TV customers a more modern set-top box that could respond to voice commands and display programming in 4K.
Chief Executive Martin Stewart later confirmed that he could begin offering such a device before mid-2022.
