Report: Eden Park sells naming rights to ASB Bank

Eden Park could change its name starting tomorrow.

Newshub has reported that Eden Park’s naming rights have been sold to ASB Bank, after a press release was sent out earlier today saying that an “important announcement” had been set for tomorrow morning.

It’s unclear how much ASB has paid for the rights, how long the deal will last and what name New Zealand’s national stadium will change.

The Eden Park Board of Trust has been reluctant for years to grant the rights, but Newshub has reported that financial pressures due to the Covid-19 pandemic were a contributing factor.

Eden Park confirmed earlier today that it is hosting the second round of the Bledisloe Cup, as Auckland appears ready to move to alert level 1.

New Zealand Rugby has welcomed today’s Government announcement that it will also allow fans to participate in the game.

NZR Rugby and Professional Performance General Manager Chris Lendrum said it was great news to confirm the match in Auckland.

“Auckland fans missed both the North vs. South game last month and the Blues vs. Crusaders game, so it’s positive news that they will be able to enjoy the test rugby match,” he said.

“With only two chances to see the All Blacks play in New Zealand this year, and both games will be on Sunday afternoons, we are confident fans will enjoy both times.

“There is quite a stir in Wellington and across the country as the home Bledisloe Cup series is about to begin. Just under 28,000 tickets have been sold for Sunday, so we encourage fans to make sure. that they enter quickly. “

Tickets for the Auckland match will go on pre-sale tomorrow and public sale will begin Thursday at noon.

Tickets are still on sale for this weekend’s opening test in Wellington.