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Children drink milk at school at Brooklyn School in the 1960s. (File photo)
Fonterra is wrapping up its school milk program by the end of the year, says the dairy giant.
Instead, Fonterra is partnering with Sanatorio and the Ministry of Social Development to contribute to the Kickstart Breakfast, which provides meals to 1,000 schools.
Fonterra CEO Miles Hurrell said the association planned to expand the program so that all schools in decile one to five would enroll in the Kickstart Breakfast, which would include another 200 schools.
Fonterra would also partner with the NZ Food Network to distribute dairy products to charities and food banks, Hurrell said.
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“It will be the end of an era and we are proud of what Fonterra Milk for Schools has accomplished, but times have changed and so have we,” he said.
“We can see that we need to broaden our thinking and take a more holistic approach that reaches more people, so we are making these changes.”
During the shutdown earlier this year, Fonterra redirected one million cartons of milk to food banks and charities, prompting the change in management, he said.
NZ Food Network CEO Gavin Findlay said the Kickstart Breakfast program was open to all schools of all ages and deciles.
Papatoetoe North School Principal Stan Tiatia said his school made use of the Kickstart breakfast.
It was a way for whanau, staff and children to connect and start the day off right, he said.
“The program helps build community and at times plagued by anxiety and isolation, the Kickstart breakfast hour provides an opportunity for connection and attention.”