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National leader Judith Collins is urging Kiwis to trust her party with the country’s “historic” levels of public debt.
Political parties have been running their television advertisements before the beginning of the period in which parties and candidates can broadcast election advertisements on television and radio.
It is an important milestone in a campaign, as it gives an idea of what each party believes its strength will be in the elections.
The Labor ad, released on Friday, directly targeted leader Jacinda Ardern and borrowed American-style presidential campaign ads.
READ MORE:
* Election 2020: Spotlight on Jacinda Ardern in Labor’s first big election announcement
* A quarter of National’s Facebook ad is spent chasing Collins likes
* Election 2020: Judith Collins says the prospect of a Labor-green government should ‘scare the bejesus’ of New Zealand
National’s announcement is similar and focuses heavily on Collins, though it ends with a shot of National’s front bench, highlighting some of National’s highest-profile MPs.
“New Zealand, let me be honest with you. Communities, livelihoods and the future are at stake.
“Yes, it requires historic debt, but more importantly, a team you can trust to manage it,” Collins says in the announcement.
“It means giving confidence to the Kiwi companies, supporting the Kiwis to train or go out on their own.
“Offering infrastructure, a secure border and a greener and smarter future.
“It’s a great job, but with our plan to make New Zealand work, you can trust us to do it,” he said.
The ad ended with the party’s 2020 election slogan printed at the bottom of the screen: “Strong team. More jobs. Better economy “.
The ad will launch on television shortly, and the Kiwis will likely be watching long before the October 17 election.