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The Dickey Brewing Company is asking people to help them choose a new brand name to reflect a more inclusive and unified future.
According to Fox 8, on Monday, New Reliance-based Sharabri announced it would seek a public response by September 25 for original suggestions for improving the business and its products.
Read a name suggestion webpage, read a name suggestion webpage to submit to fans their best technology and explain what makes the best ideas, “read a name suggestion webpage,” Join our journey to make the last 113 years as special as the last 113 years .
New Orleans Pelicans cheerleader Dixie Beer in the first half of an NBA game between the Charlotte Hornets and the New Orleans Pelicans in March 2018. (Photo by Sean Gardner / Getty Images)
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According to the outlet, the company has launched an initiative to “embrace a more comprehensive, culturally-conscious and socially conscious future.”
“Dixie” is a southern U.S. Is a nickname for the states that formed the Pro-Slavery Union in 1860 and started the Civil War. Critics have not called the term racially sensitive.
In the wake of George Floyd’s Memorial Day assassination by Minneapolis police, the call for redevelopment of products and logos with problematic history and racist differences has spread around the world.
The rebranding of Dicky Brewing and all Dixie-branded products was first announced in the group by brewery owner Gail Benson, who is also the NFL’s New Orleans Saints and the NBA’s New Orleans Pelicans.
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According to Fox 8, the brewery explained in a statement Monday that “the company was forced to make changes following the nation’s conversations on issues of systemic racism and social justice in the black and brown communities.”
“As the country develops, Dixie felt the need to reflect on the role of alcohol in making New Orleans more united, stronger and resilient for future generations. The options for an iconic brewery in a city rich in culture, diverse backgrounds and unique dialects are endless.
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Going forward, Big Easy Brewery plans to unveil its new name next month, with a big brand rollout for Mardi Gras in 2021.
The Associated Press contributes to this report.
