Netflix’s July list shows just how far along the company is in streaming wars

Netflix is ​​set to present 59 new originals stuff in July, including several new seasons of popular TV shows, brand new series, new movies, new documentaries, and even some new anime.

There is a new season of Umbrella academy, a high-profile movie by Charlize Theron, a sequel to the popular teen romcom The kissing booth, one last season of the popular sports documentary series Last chance Uand the highly anticipated remake of The Nanny Club. Frankly, it is a lot. That number 59 also doesn’t take into account the additional licensed content the streamer will present next month. Zack Snyder’s Sucker Punch, Spaceballs, Cloud Atlas, and The Karate Boy The trilogy will also hit Netflix on July 1.

For simple math, Netflix will have about two new original titles for each July day and a host of new licensed content on top. Look, the company is flexing.

Disney Plus, HBO Max, Hulu, Apple TV Plus, and Amazon Prime Video are arguably five of Netflix’s biggest competitors. Quibi, to a lesser extent, is also in that group. Neither service comes close to adding the number of originals Netflix will release next month.

It is understandable that some of those services, like HBO Max and Quibi, are behind, given how new they are. Both companies are also grappling with originals slated to debut at launch that were delayed due to the pandemic. But while Quibi is fighting ten times because he doesn’t offer licensed content, HBO Max can get titles from his HBO, Warner Bros., TBS, TNT, and other weapons to complement the offerings. HBO Max has a handful of new original titles, but most are additions to the catalog (though, a ton of them)

At six months, Disney Plus and Apple TV Plus releases are slower than Netflix, which has created original content for seven years. Disney Plus has two main additions: Muppets Now and Hamilton – but most of the July additions are older Disney and National Geographic titles. Apple TV Plus, meanwhile, has recently acquired Greyhound starring Tom Hanks and Sara Bareilles Small voice

While Hulu does have several licensed titles from its content partners, there are only a couple of new July originals, including Andy Samberg. Palm springs, which made headlines in January after becoming the most expensive movie ever purchased at the Sundance Film Festival for $ 17.5 million. Amazon Prime Video has a handful of new originals, including Dave Bautista’s early ones Me To spy, that he acquired from STX, and a new season of the streamer coming-of-age thriller, Hanna. Like Hulu, Amazon Prime Video will also add a variety of new licensed titles, including the five seasons of The Foster, which is leaving Netflix in July.

How come Netflix can have a month with 59 originals premiering when other streamers are reportedly slowing down their production due to the pandemic? Or how can Netflix have so many movies ready to go when other studios, including Warner Bros., Disney, Universal, Paramount, and Sony, are delaying theirs and finding out what their 2020, 2021, and 2022 times are like?

Part of this is that Netflix works very differently. The full seasons of each show drop at once, so Netflix is ​​forced to film an entire season well in advance. And since Netflix is ​​a global company, filming has also resumed in countries and states that allow it. In addition, the company has more than 200 projects that are currently being worked on remotely. That includes scheduling that has already been filmed, animated series, movies, and a variety of other titles Netflix has planned for the next 12 months or so.

“Our list of 2020 series and movies is filmed to a large extent,” Ted Sarandos, the company’s chief content officer, told analysts during the company’s recent quarterly earnings call, “and they are in post-production stages at locations around the world. ” And we’re actually pretty much stuck on our 2021 board. We don’t anticipate changing the calendar much, and certainly not in 2020. “

But the main factor here is that Netflix’s commitment to original content is paramount. Executives discovered early on how a transmission model has to work to survive, and that success is now being seen in the midst of a pandemic, while others are struggling. Netflix realized from the beginning that content, above all else, was key to keeping people engaged in their service on a daily basis.

That is why the company increased production tenfold. By the time Netflix began to realize that other companies would want to enter the direct-to-consumer broadcast market for themselves instead of licensing Netflix, the company was already determined to discover its strategy to produce more original projects around the world.

For 2017, Netflix said that more than 50 percent of its content budget would go toward developing its own series and movies. It’s also a sizable budget, reportedly hitting just over $ 18 billion in 2020 alone. That includes content from around the world, which Netflix can put on its streaming service globally. One of the most popular Netflix shows in the United States is that of Spain. Money heist, for example.

Netflix may have almost 60 original things landing on its streaming service in July in the US alone. USA Because this is the place I was always building towards. Streamlining your own original content means it’s not subject to theatrical releases from other studios and network times; Netflix has almost complete control over what appears on its platform and when. Netflix is ​​feeling pretty comfortable, and if that’s not flexing, I don’t know what is.