Netflix Inc named Bozoma Saint John on Tuesday as the streaming giant’s chief marketing officer, starting in August, adding a high-profile black executive to senior management.
Saint John, who has expressed his opinion on inequality in American companies, joins the entertainment and talent agency Endeavor, where he was director of marketing since 2018. He also previously worked at Apple Inc and Uber Technologies Inc.
The appointment comes at a time when American companies are looking to diversify their workplace.
The death of an unarmed black man, George Floyd, at the hands of the police has fueled protests in the United States against racism and police brutality, while reigniting the debate on diversity in America’s corporate boardrooms.
Netflix earlier in the day said it will allocate 2%, or about $ 100 million, of its cash holdings to financial institutions and organizations that directly support African-American communities in the United States. (Report by Shanti S Nair and Neha Malara in Bangalore, edited by Peter Henderson and Uttaresh.V)
