The three-year partnership was announced on Monday. That would allow Rupert Murdoch to content most of the local media empire, Including the Australian Australian newspaper featured on Facebook News – a section of the platform that curates coverage from selected publishers. The terms of the deal were not disclosed.
The deal adds to the flow of new partnerships News Corp has signed in Australia in recent weeks.
Sky News Australia has struck a separate deal with Australia, a broadcaster owned by a subsidiary of the local News Corp. Facebook (FB), Which “creates the existing configuration,” News Corp. (NWS) Said in a statement on Monday.
Last month, the organization also unveiled an agreement with the Australian Australian media and several outlets in the UK, as well as the United States Law Street Journal and the New York Post in the United States. Google (Google).
The partnership is part of News Corp.’s U.S., UK. And allow Australian Australian publications to appear on Google’s News Showcase platform. But it is also expected to involve developing a subscription platform, advertising revenue sharing and investing in audio dio and video journalism.
Google declined to share the terms of the deal, but News Corp claimed it would receive “significant payments.”
News Corp is already collaborating with Facebook in the United States, where its publications are paid to be displayed on social networks.
But the company was pushing for new rules in Australia, where the debate over media codes escalated that forced Big Tech to pay publishers for news shared on their platform.
The debate erupted last month, just days before the law was passed. It was only when Facebook decided to ban news contained in Australia in anticipation of the law, that the pages of media organizations and some unrelated essential services were forced into the dark. The government finally restored the news there after agreeing to make some changes to the law.
Earlier, Google also threatened to launch its search engine in the country. The latter took a different tack, partnering with some of the country’s largest media organizations, including News Corp, to push the law forward.
News Corp was one of the most outspoken supporters of the law. Last year the company in Australia was forced to cut jobs and shut down dozens of newspapers, saying the coronavirus was too big to bear the brunt of the epidemic.
In a statement Monday, News Corp CEO Robert Thomson argued that the firm’s long-running fight [co-chairman] Lachlan Murdoch resulted in a global debate when others in our industry were silent or supin. “
“This digital observation has been in the making for more than a decade,” he added. “The agreement with Facebook is a milestone in changing the terms of trade for journalism, and it will have a content and meaningful impact on our Australian Australian news businesses.”
– Carrie Fly contributed to this report.
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