Hasbro is giving its richer Mr. Potato head toy a more gender-inclusive identity by putting down “Mr. From its brand name and packaging.
The company said in a statement on Thursday that Hasbro is ensuring that everyone in the world of potato heads is welcomed by officially releasing Mr. Potato Head from the brand name and logo to promote gender equality and inclusion.
After announcing that change, the company Issued a clarification statement Said on Twitter that Mr. and Mrs. Potato Head characters will retain their personal courtesy titles.
“Catch that tot – your main sfud, Mr. Potto Head is not going anywhere! The company said. “When it was announced today that Potato Head is dropping the brand name and logo‘ MR ’. I’m sure m. & Mrs. Potato heads are not going anywhere and M.R. Will remain. & Mrs. Potato head. “
In the fall, the company will launch its new “Potato Family Pack” that will encourage kids to “make your potatoes the main family.” The pack will come with two large potato bodies, one small potato body and 42 accessories.
With the change in brand name, “an eccentric color palette and more content messaging will be provided,” the company said.
Wealthy Ferraro, who offers key communications for LGBT advocacy organization Glade, praised the change, saying “there is a big movement for more diversity and inclusion in toys and media for children.”
Hasbro is the latest toymaker to update or re-establish its new classic brand to make its new classic brands more inclusive and diverse.
Last year, Mettel introduced some new Barbie fingers that described her as her “most diverse line”, featuring “more skinny hair, hair types and body shapes than ever before.”
One is lingeringly bald, the other has a prosthesis and the other has black skin removed from her face to show that her skin is vitiligo.
In 2019, Mattel unveiled a new line of customized gender-neutral fingers called Creative World that “allows children to create their own characters.” The box includes many clothing options, accessories and wigs so kids can style short fingers “with short or long hair or in skirts, pants or both.”
In 2016, Mattel announced that it would expand its Thomas Tank Engine franchise by adding more female train characters and friends from countries such as India, Brazil and Mexico. And the American girl, who makes 18-inch lingerie, introduced the boy’s lingerie in 2017.
Mr. Potato Head has been a signature toy for Hasbro since its release in 1952. The company said it was the first toy advertised on television.
The toy, which allows children to exchange different parts such as eyes, mustache, glasses and hats, has long been associated with Rhode Island, where Hasbro is located. Over the years, the toy has also been featured in parades, campaigns and state license plates.