Microsoft, Starbucks and Nike choose to show and tell to drive others to achieve zero net carbon emissions


Microsoft has partnered with Unilever, Starbucks, Nike, and a handful of other global companies that seem to have little in common with established plans to reduce carbon pollution, and what its executives say is a willingness to teach others how to achieve emissions. net zero. 2050.

The companies, which also include Mercedes-Benz, the shipping company AP Moller – Maersk 0O77,
+ 1.01%
, The European food company Danone BN,
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, Natura & Co. NTCO,
+ 2.10%
, which is the Brazilian parent of The Body Shop and the Indian tech company WIT,
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It will work with the nonprofit Environmental Defense Fund to share information on best practices to reduce carbon emissions and achieve this goal in a transparent way.

The initiative will be called Transform to Net Zero.

“The gap between where we are regarding climate change and where we need to be continues to widen. So does the gap between companies that only talk about action and those that are actually doing the job, “said Fred Krupp, president of EDF.” This new initiative has enormous potential to close these gaps. “

Read:This is how Burger King believes it can reduce cow emissions and continue to sell Whoppers.

Net zero requires emission reductions across the value chain, including the impact of products and services and the supply chain. Net zero requires us to achieve greenhouse gas (GHG) emission reductions aligned with the latest science and to increase our GHG removal capacity in the short term to be the way to achieve that companies, and the world, they reach net zero by 2050 at the latest to ensure a stable climate, and will mean a combination of positive climate actions that should be carried out, the group said in a statement.

Microsoft MSFT,
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Earlier this year, he already said the company has plans to go beyond carbon neutral to become carbon negative by 2030.

“No company can tackle the climate crisis alone,” Microsoft President Brad Smith said in a statement Tuesday. “That is why leading companies are developing and sharing best practices, research and learning to help everyone move forward.”

Read:Ben & Jerry’s and Lipton father Unilever, who spends $ 1.1 billion on climate fund, accelerates emissions plan

Other tech companies have clung to the movement, although they are not part of the Transform pact.

Apple Inc. AAPL,
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On Tuesday, he joined the ambitious goal of his rivals, believing that he can reduce and offset emissions throughout his entire supply chain and in the production of his iPhones and other devices, all in less than 10 years.

The company pledged to be 100% carbon neutral by 2030. Apple’s global corporate operations are already carbon neutral, so Tuesday’s update means the company will extend that goal to its manufacturing supply chain and life cycle from product.

Earlier this year, Amazon AMZN,
-1.83%
CEO Jeff Bezos, often labeled by the carbon footprint of his delivery empire, revealed a $ 10 billion fund to combat climate change.

All efforts are roughly in line with the demands of the Paris Voluntary Climate Agreement, which aims to keep the global average temperature rise below 2 degrees Celsius, and ideally limit it to 1.5 degrees.

U.S. private companies are largely acting alone after the Trump administration pulled the country out of the Paris deal, citing in part the White House’s belief that developing nations do not share the burden.

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