The Duke and Duchess of Sussex have supported the #StopHateForProfit campaign. Currently, the campaign is backed by Coca-Cola and more than 100 companies that have withdrawn advertising from social media platforms that fail to curb offensive material online.
Pressure to moderate hate speech has increased in recent weeks after Facebook declined to signal President Trump’s suggestion that looters would be shot during anti-racism protests, prompting a pullout of staff.
Trump’s post remains live on the platform.
“I am optimistic that we can move forward on these challenges,” said Zuckerberg.
The Baltimore-based civil rights group NAACP recently tweeted thanks to Prince Harry and Meghan Markle for “their leadership” and “commitment to truth, justice and equality.”
Meghan and Harry have joined the war against Facebook, supporting the #StopHateForProfit campaign (Image: GETTY)
The campaign calls on large companies to withdraw advertising until the platform takes steps to stop the spread of hate speech. (Image: GETTY)
Stop Hate for Profit accuses Facebook of turning a blind eye to incitements to violence and voter repression.
Coca-Cola has boycotted Facebook for 30 days, even though Mark Zuckerberg, the chief executive, announced policy changes on Friday.
This includes a promise to tag, but not remove, political posts that violate its rules about misleading and dangerous content.
However, the campaign says the changes will not “take a toll on the problem.”
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Currently, the campaign is supported by Coca-Cola and more than 100 companies, as well as Harry and Meghan. (Image: GETTY)
Critics have said the changes are inadequate, just five months before the US presidential election is ready for foreign and domestic interference.
Jessica González of Change the Terms, a coalition of civil rights groups, said: “We need more application, not words that are not followed.”
Zuckerberg had refused to act as recently as last week, until Unilever withdrew its Facebook, Instagram, and Twitter ads for six months.
Honda, Ben and Jerry’s, the American telecommunications company Verizon and Lululemon, a sportswear brand, are also supporting the boycott.
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Baltimore-based civil rights group NAACP recently tweeted thanks to Prince Harry and Meghan Markle (Image: GETTY)
NAACP thanked Harry and Meghan for ‘their leadership’ and ‘commitment to truth, justice and equality’ (Image: GETTY)
About 98 percent of Facebook’s $ 70 billion annual revenue comes from advertising.
On Friday, his shares fell 8.3 percent, reducing $ 7.2 billion of Zuckerberg’s personal wealth.
Meanwhile, speaking about Harry and Meghan’s involvement in the campaign, a source told Town and Country magazine: “As we develop Archewell, one of the areas that the Duke and Duchess of Sussex have tried to address is online hate speech, we have been working with civil rights and racial justice groups.
“They have been working to encourage global CEOs to stand in solidarity with a coalition of civil and racial justice groups, which are calling for structural changes in our online world.”
Royal family tree (Image: EXPRESS)
Last year, Facebook was fined a record $ 5 billion by an American regulator.
Facebook was fined after Cambridge Analytica, a UK company, collected the personal information of tens of millions of users without permission.
Facebook was criticized because the scandal was rated as the year’s biggest data breach and fake news scandal.
Cambridge Analytica (CA) was accused of collecting data from 50 million Facebook users without their consent and of not deleting it.
The Duke and Duchess of Sussex “have wanted to address their hate speech online” (Image: GETTY)
As a result, the social media giant lost billions of its market capitalization.
In the aftermath of the disclosures, CA director Alexander Nix was suspended by the company’s board of directors.
CA vehemently denied any allegations of wrongdoing.
Christopher Wylie, a former CA employee and whistleblower, claimed that CA collected data through a Facebook personality questionnaire called This Is Your Digital life.
