McDonald’s revenue falls 30% – CNN


Total sales fell 30% in the second quarter compared to the previous year, McDonald’s announced Tuesday, falling to $ 3.77 billion. Net income plunged 68% to $ 483.8 million. The figures reflect the period from April to June, the full first quarter of the effects of coronavirus in the United States.

“In many markets around the world, primarily the United States, the public health situation appears to be worsening,” McDonald’s CEO Chris Kempczinski said in his earnings call. “However, I believe the second quarter represents the lowest point in our performance as McDonald’s learned to adjust our operations to this new environment.”

Beneath the sad numbers, some numbers indicated improvement as the quarter progressed.

For example, sales in the same stores in the United States fell 19.2% in April compared to last year. But that loss narrowed rapidly, down 5.1% in May and only a 2.3% decrease in June. Sales in July “increased,” according to CFO Kevin Ozan, and he expects them to be “slightly positive” for the month.

But sales at the same store outside the US fell further, and their recovery has been slower, dragging overall global sales at the same store. That global figure was down 39% in April compared to last year, nearly 21% in May and more than 12% in June.

Breakfast, which was previously a troublesome part of the day for McDonald’s before Covid-19, continues to be a drag on its sales. In addition to increasing competition, such as from Wendy’s, food also “continues to be disproportionately affected by interruptions in travel routines,” Kempczinski said. A breakfast marketing boost will be launched later this year.
McDonald’s (DCM) He said that his direct selling, delivery and digital options are helping to boost his business. Kempczinski said the company has seen “significant increases” in automatic sales at its restaurants, as many places were forced to close their dining rooms. That said, the company has delayed the reopening of soup kitchens in states where the number of virus cases continues to rise.
However, the virus has prompted McDonald’s to speed up restaurant closings originally planned to close in years. The company will close 200 locations this year, with more than half of them “low volume.” Walmart (WMT) locations.

Kempczinski also said McDonald’s internal customer surveys for the coming year are bleak.

“I certainly am not qualified to make predictions as to whether we are going to be in a recession or not, but I would certainly say that there are many warning signs that suggest consumer sentiment and consumer concerns about the economy is negative and going in the direction wrong, “he said.

Shares fell 2% in early trading.

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