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Millions of viewers tuned in to SM Entertainment’s SMTOWN LIVE “Culture Humanity” online concert yesterday!
On January 1, SM Entertainment held a star-studded free online concert featuring performances by many of their artists, including aespa, Red Velvet, NCT Dream, NCT 127, NCT U, WayV, EXO’s Baekhyun, EXO’s Kai, Taemin. from SHINee, Girls’. Generation’s Taeyeon, SuperM, Super Junior, TVXQ, and HOT’s Kangta.
A staggering number of viewers streamed the free event, which recorded an impressive total of approximately 35.83 million streams from 186 different countries, setting a new record for the largest number of viewers ever achieved by a Korean online concert.
Explaining why they had chosen to make the concert available for free, SM Entertainment co-CEOs Lee Sung Soo and Tak Young Joon commented, “K-pop is not just music, but also a part of the music. people’s lives and a medium through which we communicate and share our emotions. As we said goodbye to 2020, which was a difficult year due to the COVID-19 pandemic, we wanted to cheer on K-pop fans across the world. world who went through difficult times. [this year]So we put together this free concert in hopes of bringing you bright energy and hope for a better future. “
Check out a short highlight clip from the concert below!
Were you one of the many people who tuned in to the show? Let us know what your favorite performances were in the comments!
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