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Big Hit Entertainment has confirmed their corporate name change!
On March 19, the company held a new brand presentation through the YouTube channel Big Hit Labels.
Through the presentation, Big Hit Entertainment announced its new name HYBE, which symbolizes “connection, expansion and relationships”.
Instead of the Big Hit name disappearing, HYBE will be a “bigger vessel for Big Hit to settle in”. Formed by HYBE HQ and HYBE America, the company will consist of HYBE Labels, HYBE Solutions and HYBE Platforms.
Big Hit Music, BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment and HYBE Labels Japan will be hosted under HYBE Labels.
HYBE Solutions will include business units specializing in video content, IP, education, games and more, while HYBE Platforms will include Weverse Company.
Along with the name change, a preview of the company’s new building in Yongsan was revealed. CBO (Chief Brand Officer) Min Hee Jin revealed, “The HYBE space is flexible and reflects the characteristics of an entertainment industry by realizing the values of horizontal communication, flexibility, and connectivity.”
With a “Hyper Nomad” concept, you will adapt to the different needs of employees, but also allow them to easily meet and disperse project by project. More than excessive decoration, the building focuses on functionality.
To conclude the presentation, Bang Si Hyuk stated, “We are embarking on a new journey at HYBE with a new mission, space and organizational structure. But as always, our fundamentals will not change. We will continue to believe in the power of music to innovate, the industry, spread a positive influence and bring changes to lifestyles. “
Learn more about the company, the new brand identity, the new building and more through the full presentation:
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