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Scopely has separated from the group of mobile game manufacturers to be one of the largest in the industry, with successful games generating more than $ 100 million a year.
Speaking at our GamesBeat Summit 2020 event with Michael Metzger of Drake Star, Javier Ferreira (co-CEO of Scopely) also spoke about the company’s wave of acquisitions, which included today’s announcement that Scopely acquired the gaming studio from Los Angels PierPlay, maker of the mobile Scopely Scrabble Go game. He has built a war chest with $ 400 million raised in the past six months.
In his role, Ferreira said he focuses on making sure teams are set for success. It focuses on talent and ensures that the company can scale and grow. He thinks that the culture, talent and organization of the company is an “operating system” that improves every day. He wants Scopely to have better results not only for the business but also for the employees, to make sure they are happy.
Scopely has seen massive growth in the past year, thanks in part to the success of Star Trek: Fleet Command, which generates $ 100 million a year. The company also acquired FoxNext Games, the maker of the Marvel Strike Force, and that helped the company become one of the top five publishers of mobile games in the US. USA, According to analytics and analytics firm App Annie.
Above: Michael Metzger (left) of Drake Star and Javier Ferreira of Scopely.
Image credit: GamesBeat
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The Los Angeles company has more than 800 people. It has been fueled by the growth of live services, new games, and acquisitions. Ferreira said the company has expanded to multiple genres, from puzzles to strategy games, and will release many new titles in the coming years. He thinks Scrabble Go has been a successful launch, with “incredible retention.” Some players have criticized it because it is not like a traditional Scrabble game, but the percentage of negative comments has been small and the social exchange has been enormous.
Two months after launch, Scopely claims that Scrabble Go has had the largest word game launch ever, with 2.5 million people playing every day for more than 100 minutes a day. For the rest of the year, Scopely will try to increase the audience to millions of daily active users and then improve the experience over the next year.
“We will be on the offensive in that game for the next 12 months,” said Ferreira.
Above: Scopely’s franchise range.
Image credit: scope
Ferreira said the company is happy with its success so far, but is still far from the company’s ultimate growth goals.
“We are hungry and on a constant journey of growth,” he said.
To be successful in free games, he said it is not a winners market. Focused on a study ecosystem, with both external and internal development. The company partners with third-party talents in other studios, such as the PierPlay studio that created the Scrabble game. If the initial product is a success, Scopely will sometimes study, as it has in two cases.
Ferreira’s strategy has allowed the company to have a success rate and grow both organically and through acquisition. He noted that FoxNext’s Marvel Strike Force has generated more than $ 100 million in revenue and has grown over the past eight quarters.
Ferreira said the company has been seeking a variety of targets for possible acquisitions, as well as partnerships. Scopely wants long-term business.
“We are looking for companies that are complementary to our culture, improve it and really want to be on the journey we are on,” he said.
