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The CR7TIANO RONALDO CR7 underwear range has seen a huge boost in sales since its move from Real Madrid to Juventus, according to reports.
The Portuguese megastar left the Bernabéu in the summer of 2018 and the change has done wonders for his clothing brand.
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Ronaldo recently made headlines for helping the Danish manufacturer of his pants, the same company that saw an increase in orders after Ronnie’s move to Turin.
According to the Danish media outlet Finans: “The sale of CR7 lingerie has exploded since Ronaldo changed in 2018”.
Michael Astrup, CEO of underwear manufacturer JBS, said: “They could use Cristiano as the main figure and get CR7 products, which of course intensified greatly in Italy.”
Yesterday it emerged that the Juventus superstar, who was worth more than £ 300 million last year, gave up the money JBS is entitled to help them during the coronavirus outbreak.
The clothing line is one of the most lucrative endorsements of the Portuguese captain and regularly models his latest collections.
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Before the Champions League quarter-final clash against Ajax last year, he straddled two toilets while wearing only one pair of pants.
But Ronaldo has shown that he continues to lead the fight against the coronavirus pandemic after he partnered with his agent to fund hospitals in Portugal.
His CR7 rank represents a whopping 14 percent of JBS’s revenue, and Alstrup revealed that the footballer has been helping financially during the current crisis.
He said: “The people of Ronaldo have said that due to the coronavirus this year, there will be no minimum payments at all.
“And Cristiano has helped us even more not to pay anything until 2021.”
“Fortunately, it also shows that it’s a collaboration, even with such big stars, and that’s a good thing.”
“We are so privileged that it was we who started the CR7 brand, and we sat down with the closest Cristiano Ronaldo.”
“We have been doing this since 2013 and they call us part of the family.”
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