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The average price of smartphones being sold has risen 10%, as more users buy high-end devices, reports technology research firm Counterpoint Research.
Their research analyst Varun Mishra said that the global average selling price (ASP) had increased as of the second quarter of this year, although fewer phones were being shipped.
Phone shipments had experienced the steepest drop in history, with 23% YoY (YoY) and revenue declining 15% YoY.
“While the Covid-19 pandemic had its effect on the overall smartphone market, the premium segment was much more resilient, declining to a modest 8% year-on-year during the quarter compared to the biggest drop in the global smartphone market. he said, in a report.
Counterpoint Research had previously defined premium smartphones as costing more than $ 400 (RM 1,668).
Varun added that the pandemic had had a minor impact on user spending in the premium segment.
He speculated that this was partly due to the increased need for mobile phones during the lockdown, such as Malaysia’s motion control order (MCO).
“With work from home, home study, productivity apps, games, entertainment, and other content consumption via mobile phones to varying degrees, this also prompted some consumers to upgrade their devices for better overall user experience, ”he said.
Unlike most previous generation phones, 5G-enabled phones were seeing an increase in shipments, which also contributed to the increase in ASP.
Varun said that 5G phones accounted for 10% of total global device shipments, but 20% of total device revenue, as most 5G devices were in the premium segment.
He said the majority of sales were from China, with 72% of global 5G smartphone revenue coming from China, and mostly driven by momentum from Huawei.
Globally, Huawei of China and Samsung of South Korea were the Android brands that generated the most revenue.
He said the ASP in China was 13% year-on-year, the highest, followed by the Asia Pacific (Apac) region with 11% year-on-year.
“This was also because, while all other major economies were still suffering the severe impact of Covid-19, China was already on the road to recovery,” he explained.
The decrease in smartphone sales in the lower price segment also caused the ASP to rise.
Varun said the drop was likely due to the lockdown that affected sales in the segment, which was generally sold offline.
Those in the lower middle income group also avoided these types of purchases due to financial concerns.
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