[ad_1]
Proton has announced its sales performance for the month of November 2020, where it managed to sell 11,411 units, this includes national sales and exports. The total represents a slight increase of 19 units (or 0.167%) from the 11,392 units it handled in October, as well as an 18% improvement over the same month in 2019, when 9,643 units were sold.
With November’s results assured, the national automaker says total sales for 2020 now stand at 96,410 units, 7.7% more than the 89,476 units registered in the same period last year. The company’s estimated market share is currently 20.1%, slightly lower than the 21.3% it had at the end of October.
In terms of performance of individual models, 4,279 units of the Saga were sold in November, while sales of the Iriz and Persona stood at 637 and 1,942 units, respectively. The Exora, X70 and X50 lead their respective market segments, with the MPV recording 629 units sold.
Meanwhile, the X70 registered 2,157 units, and the newer X50 registered 1,756 units, the latter being substantially higher after being on sale for the entire month of November. The compact SUV was launched on October 27 and the company managed to deliver 447 units in the remaining few days of that month.
“Auto sales in Malaysia continue to exceed market projections from the beginning of the year, as we estimate total industry volume (TIV) to be over 56,000 units for the third consecutive month. Much of this can be explained by the traditional end-of-the-year deals offered by car brands, but this year we can include incentives from PENJANA and the launch of popular new models like the Proton X50 as drivers of volume growth, ”said Roslan Abdullah. . , CEO of Proton Edar.
“For Proton specifically, we continue to focus on product quality and customer service to deliver a premium product and brand experience. It is true that deliveries of the Proton X50 have not increased to full capacity, but we are being deliberate in our approach to ensure that our customers get the best product that meets their expectations, yet our goal is to increase our volume each month to shorten waiting times. that is why we urge everyone to be patient, “he added.
The company also referred to its export sales, which it says saw an improvement over the total number of units exported last year, despite the effects of the Covid-19 pandemic. “Export sales will continue to be one of Proton’s main pillars going into 2021 and beyond. As the performance of our domestic market has stabilized and experienced steady growth, renewed emphasis should be placed on making Proton a regional and global automotive brand, ”Abdullah explained.
As a national automotive company, we represent Malaysia on the world stage and when we increase our export volume, our own local supplier community will benefit as well. We will have more announcements about foreign market activities in the coming months and years, ”he continued.
[ad_2]
