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In July, Nissan unveiled its new logo, the emblem that makes its official debut alongside the automaker’s all-electric crossover Ariya. Aside from vehicles, the new logo will begin to appear in both digital and physical form on a variety of media, from letterheads and dealer signs to social media and digital advertising.
The Ariya is the first Nissan vehicle to use the new brand identity and will make its way into future Nissan models as they are introduced or updated. The new logo will debut alongside the upcoming fourth-generation N18 Almera, which will be officially launched very soon. However, it will not be seen on the car or any local Nissan models yet.
The new Nissan logo, which was actually unveiled during the debut of the Ariya concept at the Tokyo Auto Show last year, takes on a sleeker look by adopting a slimmer font and thinner circle. The redesign provides the logo with a transition from having a hard-edged industrial feel to a refined, yet familiar, digital-friendly look.
The company says the new design looks to the future while keeping proudly connected to the company’s rich heritage and tradition of innovation.
In total, four iterations of the new brand logo will be seen in product and brand communications: a white 3D logo with shadow, a white 2D logo with shadow, and two flat 2D logos, in black and white (on a black background ). The brand’s electric vehicles will feature a unique illuminated logo illuminated by 20 LEDs (corresponding to the number of years between logo redesigns) to serve as a reminder of how the brand is driving towards an electrified future.
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