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KUALA LUMPUR: Malaysian brands and products have further expanded their presence on the JD Worldwide platform under JD.com, China’s largest e-commerce retailer.
The launch of the JDmas Malaysia flagship store will see some 100 brands with nearly 300 products such as food and beverage, cosmetics, fashion and accessories, toys and halal baby diapers, among others.
Consumers in China can now buy durian, bird’s nest, coffee, curry and pasta products, creams and other products with just a few clicks using JD’s e-commerce platform.
Malaysian brands include Julie’s Cookies, F&N 100Plus, Curries, Ratu Tumis and Ezeefood Sauces and Pastes, Yong Sheng Gifts, Yogood Health Food, Dino Kelulut Honey, and Bee Budz Tualang Honey and Betu, Lennox Bird’s Nest and Vesbo Bird’s Nest Porridge.
The store also stocks Tanamera, DIEM Duroil and Mase personal care products, Bae Bae diapers, Querenda batik fashion and the Sun Ta range of toys.
The launch of the Malaysian flagship store was recently officiated by Datuk Seri Tiong King Sing, who is the Prime Minister’s special envoy to the People’s Republic of China.
Tiong was represented by Samuel Lee, who is the Executive Director of the Malaysia China Business Council.
The event was witnessed via live online broadcast from Beijing by Malaysian Ambassador to China Raja Datuk Nushirwan Zainal Abidin, JD.com Vice President Larry Lee and JD Worldwide General Manager Frank Yu.
Also present at the launch were the COO of Malaysia Digital Economy Corp, Datuk Ng Wan Peng, and the Deputy Executive Director of the Malaysia External Trade Development Corporation, Sharimaton Mat Saleh.
JDMas Commerce Sdn Bhd was represented by its CEO Koay Wei Chin, CEO Datuk Bruce Lim and Directors Martin Ang and Chris Daniel Wong.
Tiong, in his speech, praised the effort as “significant” because it was not the effort of a single company or two, but rather marked a company of more than 60 Malaysian SMEs and mid-level companies coming together as Malaysian brands to venture strategically. in a significantly large and growing Chinese market with a population of more than 1.3 billion people.
“I am fascinated and I think he has nailed it by presenting Malaysia as a unique melting pot of various cultures with the Peranakan theme, and by presenting the richness of Sarawak and Sabah as well,” said Tiong.
Yu, via online streaming from JD’s Beijing headquarters, said that the partnership with JDMas would ensure that Malaysian brands reach Chinese consumers online and take advantage of JD Worldwide’s full suite of services, including marketing, consumer orientation and analytics based on big data, logistics and warehousing. and financing.
In his speech, Ng praised the retailers and brand owners who had gone the digital route.
“The opening of the JDMas Malaysia flagship store is timely as it comes right after the Go-eCommerce Expo, an event specifically focused on sharing the growing trend that is live streaming e-commerce.
“Similarly, cross-border commerce is also growing rapidly as many retailers who recently joined the e-commerce ecosystem are now learning that the market outside of Malaysia is huge.
“The opening of JDMas will further accelerate the acceptance and adoption of e-commerce among retailers as it provides them with a new platform for them to peruse,” said Ng.
Meanwhile, Sharimaton advised SMEs to overcome price competition with a very clear business value proposition.
“Distinguishing your company from the competition is essential to stand out and attract new customers for business growth.
“By providing a unique product or service, the company can target a smaller demographic to increase domain authority,” he said.
Nushirwan also welcomed the great potential that JD’s platform offers.
However, the ambassador wanted more non-F&B brands to be introduced to boost exports as F&B only contributed 3.5% of the total value of Malaysian exports.
“The Malaysian line has not evolved unlike competitors who have made great strides.
“The online market in China has evolved and has become sophisticated and demanding.
“Chinese consumers now demand premium products in terms of quality, design, brand, packaging and innovation.
“And they are willing to pay a lot of money for these types of products. At the same time, Malaysian companies must invest to penetrate the Chinese market, ”he said.
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