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NANNING: Surrounded by three ring lights, two smartphones, and a host of electronic devices, visitors to Kalina Wong’s 17th China-Asean Exhibition could hardly get lost.
The Malaysian businesswoman and social media influencer moved her “studio” into the showroom, promoting her food products in the Indonesia section of the Asean Pavilion.
He broadcast his experience at the event live to his 400,000 fans, although the broadcast process has nothing to do directly with his sales at the show. It was a trick to attract visitors.
The 28-year-old from Kota Kinabalu, who arrived in China eight months ago, set up her business there in October.
But this was never really on his mind. She came to China for a business meeting in Liuzhou city, about 250 km from here, in March.
“When the Covid-19 outbreak occurred in Malaysia, followed by the closure of the border between the two countries, it was stagnant,” he said.
She was afraid to travel when the pandemic broke out because she had her three children, a six-year-old and two twins aged two, with her.
“I stayed behind and planned to travel when the pandemic ended. But I didn’t realize it was going to last that long, ”he added.
During his time in China, Wong records videos and shares his thoughts on social media platforms to pass his time.
“The number of my followers skyrocketed,” she said, adding that an Indonesian food manufacturer noticed her posts on social media and hired her as its distributor in China.
He then established an online business here last month, but has only recently used the live streaming platform to promote his products.
“It helps my business grow,” he said, adding that his sales have increased.
CAExpo, Nov. 27-30, in Guangxi Zhuang Autonomous Region, is an annual expo for ASEAN merchants to display their products and search for business partners in China.
Due to the pandemic, the number of exhibitors at ASEAN dropped from 1,548 last year to 574 this time.
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