Malaysian Goldsmiths Profit From Pandemic | Malaysia



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This photograph shows a customer trying on a bracelet at the Makmur Gold store in Kota Baru on November 8, 2020. - AFP pic
This photograph shows a customer trying on a bracelet at the Makmur Gold store in Kota Baru on November 8, 2020. – AFP pic

KOTA BARU, December 5 – In a backroom workshop in Malaysia, goldsmiths with torches and chisels sit at wooden desks as they melt and mold precious metal into sparkling jewelry.

Demand for the safe haven product has exploded during the coronavirus pandemic and not only professional investors are profiting, but also small businesses.

The Makmur Gold company, which is based in the northern state of Kelantan and mainly makes jewelry, has enjoyed good business this year even as the Southeast Asian nation’s economy went into recession.

“We have seen good developments: during Covid, our sales were much better,” company director Muhammad Nur Hisyam Che Mahmood told AFP.

Gold rose this year as the pandemic accelerated and equity markets tumbled, hitting a record high above $ 2,000 an ounce in August, though it has since fallen back to about $ 1,800.

Makmur Gold posted strong sales of around RM80 million over the past eight months as buyers sought to park their cash in a safe place.

The company sells products directly to customers from its four outlets, as well as online, offering items ranging from bracelets and rings to tiny gold bars.

Most of its gold is obtained in the form of jewelry from a small number of suppliers in the country or purchased second-hand from customers, before being melted down and transformed into new products.

Golden fever

In addition to regular customers, the company has agents who sell on its behalf and then keep a portion of the profits.

One such agent is Tuan Zubaidah Tuan Abdul Rahman, who made half a million ringgit in sales over three months by buying and reselling gold jewelry part-time.

“People are seeing that instead of keeping their money in the bank, it is better for them to buy gold,” said the woman, who is also a teacher.

“People can use it and it can be a valuable asset.”

Nurse Nor Fazilah Jamaludin said she sold gold jewelry during the pandemic to increase her income.

“Women will buy them for beauty, but the benefit of buying gold is more towards our investment for the future,” he told AFP.

Malaysians began rushing to buy gold in May when authorities allowed companies to reopen after a six-week virus lockdown, said Steven Siow, president of the Malaysian Federation of Jewelers and Goldsmiths Associations.

People had extra money after not spending much for a while and due to a six-month government moratorium on repaying loans meant to boost the economy, and gold shops doubled or even tripled their sales, he said.

The price of gold has fallen as hopes rise that vaccines will be launched soon, but experts believe that the global economy is facing a patchy recovery and the precious metal will remain a safe bet for some time.

“Gold, in any crisis, would be the key asset to consider,” said Yeah Kim Leng, an economics professor at Sunway University’s School of Business. – AFP

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