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Just yesterday, Big Hit Tags announced that they would launch a new boy group in association with Universal Music Group.
Big Hit Entertainment officially announced the joint project with Universal Music Group at a Big Hit Labels and Universal Music Group joint presentation event, which was streamed live on the digital live streaming platform. VenewLive on February 17.
During the presentation, the two presidents of each company and the global CEO of Big Hit Entertainment revealed the strategic plans to launch a new global boy group.
Lenzo Yoon, Global CEO of Big Hit Entertainment, explained the global artist project saying: “We are planning to debut a new boy group in association with UMG for the global stage. We will select members by conducting a global audition. “
He announced that the audition program would be aired in association with a US media partner in 2022. He later explained: “Big Hit will take care of discovering and training artists, producing content for fans, and communicating with fans through Weverse. UMG will be in charge of music production and global distribution using its powerful local network. “
After the ad was published, there have been various reactions from netizens around the world. In the same way, Korean netizens gathered in an online community to share their thoughts on Big Hit Entertainment’s future boy group project with Universal Music Group.
Korean netizens commented, “I’m a fan of BTS and it’s an entertainment company so they probably know what they’re doing so I don’t care. BTS is doing fine so I don’t care. “” Are you starting to launch all these boy groups in hopes that one of them can be as successful as BTS? “” I feel like Big Hit is dating too many idols. now; it’s like an idol factory. lol, “” Man, this global thing. I think BTS is unprecedented and will be the only one, “” Big Hit keeps trying to go global, but BTS succeeded organically. They are special and it is not something you can just recreate “,” I mean, I understand the need for expansion because an entertainment company cannot continue to depend on a group “,” I won’t mind as long as they have the personal company to support all their artists fairly “, Y “I wish TXT and ENHYPEN could succeed first lol. “
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