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MERSING: Electronic calling service provider Grab will expand its three service networks, namely GrabCar, GrabFood and GrabMart, to several small cities in Peninsular Malaysia this month.
Grab Malaysia’s head of government and public affairs, Ebi Azly Abdullah, said the initiative aimed to create more opportunities for the community to generate income and empower the country’s digital economy sector.
He said that among the areas involved are Cameron Highlands in Pahang, Pantai Remis in Perak, Baling in Kedah, as well as Mersing and Segamat in Johor.
“The GrabCar service in Mersing and Segamat is expected to start in late September, while the GrabFood and GrabMart services (cashless with GrabPay) have been planned for the fourth quarter of this year.
“In the north of the peninsula, Grab will start operating in cities such as Cameron Highlands, Pantai Remis and Baling.
“This is part of the company’s efforts to ensure that no one is left behind in the digital economy, especially rural communities, which according to the Malaysian Department of Statistics, the incomes of the middle class are 41% lower than the from urban areas, “he said when he met with reporters at the launch of [email protected] by Rural Development Minister Abd Latiff Ahmad here today.
Ebi Azly said that by supporting the digital economy, Grab is proud to be able to bring technology to the rural community by providing service solutions that are safe, reliable and affordable.
“Indirectly, we create more avenues of income generation through our ecosystem of services, which includes transportation, food and supermarkets, especially in rural areas.
“With this development, we also hope to cooperate with local authorities and strategic partners so that the digital economy in these areas continues to advance.”
He said that Grab would also expand its “Pakej Pikul Bersama” initiative for new drivers who joined the platform by providing a one-time refund of up to RM120 for the public service vehicle license and RM70 for the initial vehicle inspection at Puspakom.
“Grab aims to play a bigger role in supporting and creating more jobs for Malaysians across the country to have a better life,” he said.
Ebi Azly said that the introduction of other services such as GrabFood and GrabMart in the coming months would help increase business opportunities and people’s income.
“So this will be an additional approach for companies to expand their customer base by capitalizing on the millions of Grab users in rural areas and small towns.
“Grab will cooperate with rural entrepreneurs to ensure the success of the promotional campaign and the strategies that are properly tailored to help them expand their businesses,” he said.
The Grab app has been downloaded by more than 166 million users and provides access to more than nine million drivers, dealers and agents.
