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SAN FRANCISCO: YouTube announced on May 4 that streaming star PewDiePie will make Google’s proprietary video platform its exclusive online arena.
PewDiePie, whose real name is Felix Kjellberg, has 104 million subscribers on YouTube, where his videos have accumulated more than 25 billion views.
Details were not disclosed about any financial incentives involved in its decision to be exclusive on YouTube, owned by Google, which competes with rival platforms such as Twitch and Amazon-owned Microsoft Mixer.
“YouTube has been my home for over a decade and the live stream on the platform feels like a natural thing as I keep looking for new ways to create content and interact with fans around the world,” Kjellberg said in a statement. .
Kjellberg created a YouTube channel in 2010 and started uploading videos from Minecraft and Amnesia game, according to the service.
Her channel has evolved to include a variety of comedy and reaction videos, as well as popular videos on topics that catch fire on various online platforms.
In August 2013, Kjellberg became the world’s most subscribed YouTube channel in 2013, and six years later he became the first individual YouTube creator to reach 100 million subscribers.
Kjellberg is becoming exclusive on YouTube as online gaming and video streaming have generally increased as people staying home from the deadly pandemic turn to the Internet for entertainment.
“YouTube is where the world comes together to connect and during these unprecedented times,” said game boss Ryan Wyatt.
“I couldn’t be more excited to continue to grow our list of creators who are making our platform their exclusive live streaming home.”
The list of exclusive game-related content stars on YouTube includes CouRage, Lachlan, LazarBeam, Muselk, Typical Gamer and Valkyrae.
YouTube touts itself as the largest global gaming platform with over 200 million gamers a day viewing more than 50 billion hours of game play annually.
Swede, 30, has come into controversy over the years.
In September 2017, he apologized for using a racial slur in an outrage-laden tirade against an opponent during a live-broadcast computer game.
Before that, YouTube and Disney rejected him for videos containing anti-Semitic slurs or Nazi references.
In 2016, he was temporarily blocked from Twitter after joking that he had joined a terrorist group.
Kjellberg said last year that he was “sick” after hearing that the gunman behind a massacre in a New Zealand mosque had promoted his videos before opening fire. – AFP
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