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Firefly Airlines will begin jet operations from Penang from the first quarter of 2021.
The airline will add up to 10 narrow-body aircraft to its fleet in phases, serving the domestic, Asean and Asia Pacific markets from Penang International Airport.
“Based on available forecasts, domestic and short-haul travel will be most preferred in the current environment, so it makes business sense for Firefly to meet this demand, but from the northern region,” said Malaysia Aviation Group CEO ( MAG), Captain Izham. Ismail.
Firefly will complement sister company Malaysia Airlines in serving the leisure market while diversifying its base connecting secondary cities in Malaysia with Sabah and Sarawak, Thailand, Indonesia and Singapore.
MAG, in a statement, added that there is a possibility that Firefly will deploy Malaysia Airlines Boeing 737-800 aircraft.
Firefly CEO Philip See said operations at Subang Skypark will continue.
“We see great potential in this dual-center strategy, as we keep our turboprop service out of Subang Skypark, serving the mix of corporate and leisure travelers,” he said.
With the new jet operations, Firefly will offer a flexible service concept, with separate products to suit price-sensitive passengers.
Passengers will continue to enjoy the 20 kg free checked baggage allowance and will redeem Enrich loyalty points.
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