February Boy Group Members Brand Reputation Rankings Announced



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The Korean Institute for Business Research has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from January 13 to January 13. February.

BTS’s Jimin topped the list for the 26th consecutive month with a brand reputation index of 7,051,880, marking a 4.73 percent increase in his score since January. Top-ranking phrases in their keyword analysis included “ARMY,” “Spotify,” and “Instagram,” while their highest-ranking related terms included “highly praise,” “engage”, and “confess.” Jimin’s positivity-negativity analysis revealed a score of 89.20 percent positive reactions.

ASTRO’s Cha Eun Woo rose to second place after seeing a 7.65 percent increase in his brand reputation index from last month. Its total index for February was 6,785,560.

Finally, BTS’s V took third place for the month with a brand reputation index of 5,332,558 in February.

Check out the top 30 of this month below!

  1. Jimin from BTS
  2. ASTRO’s Cha Eun Woo
  3. V for BTS
  4. Jungkook from BTS
  5. Jin from BTS
  6. Suga from BTS
  7. BTS’s J-Hope
  8. Yunho from TVXQ
  9. BTS’s RM
  10. NU’EST’s Minhyun
  11. EXO’s Baekhyun
  12. EXO’s Kai
  13. Yang Yoseob from Highlight
  14. Super Junior’s Kim Heechul
  15. EXO’s DO
  16. SHINee’s Minho
  17. Lee Dae Hwi of AB6IX
  18. NCT’s Jungwoo
  19. BIGBANG’s G-Dragon
  20. NCT’s Jaehyun
  21. AB6IX’s Park Woo Jin
  22. SF9’s Rowoon
  23. EXO’s Xiumin
  24. Hyunjae from THE BOYZ
  25. Super Junior’s Kyuhyun
  26. NCT brand
  27. Juyeon from THE BOYZ
  28. And from Golden Child
  29. BTOB’s Changsub
  30. SEVENTEEN Jun

Check out Cha Eun Woo in her drama “True Beauty” with subtitles below!

Watch now

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