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Facebook is openly attacking Apple through a series of full-page newspaper ads recently published in the US According to a report by Bloomberg, the social media company claims that the iPhone maker’s upcoming iOS privacy changes will greatly affect small companies.
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Once rolled out on Apple’s mobile operating system, the update will limit the ability of companies like Facebook to collect user data for targeted advertising. The social giant says that small businesses, which it claims to defend in ads posted, will be the ones to experience a negative impact from the change, as they rely on data to promote their businesses.
“We are defending Apple for small businesses everywhere,” Facebook wrote in the announcement. “While limiting how personalized ads can be used affects larger businesses like us, these changes will be devastating for small businesses.” The company also cited its own data, stating that ads that run on its platform and ignore personalized targeting generate 60% fewer sales than those that target consumers.
Apple then responded to Facebook shortly after, insisting on defending its stance on privacy changes in the upcoming iOS 14 update. In a statement shared with various media websites, the iPhone maker claims the move is intended to provide its users the option of allowing their data to be shared or not.
“We believe that it is a simple matter of defending our users. Users should know when their data is collected and shared through other applications and websites, and should have the option to allow it or not. The app tracking transparency in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires where they give users a choice. “
It appears that Facebook may still be on the offensive with another newspaper ad that is planned to run in the United States this week. According to BuzzFeed News editor John Paczkowski, who claims to have received the first draft of the ad, the social media company claims that the iOS 14 privacy update “will change the Internet as we know it for the worse.” The draft describes that as a result of this change, websites such as blogs and cuisine will have to charge for subscriptions or in-app purchases instead of running personalized ads that allow them to offer content for free.
Note that the legitimacy of Paczkowski’s report on the alleged Facebook ad is not confirmed. As is usual with statements like these, take this information with a grain of salt.
So #Facebook plans to run a second anti-Apple ad tomorrow. This will claim #Apple you are trying to prevent the internet from being free.
Here is a draft text: pic.twitter.com/Spzx1rwJSc
– John Paczkowski (@JohnPaczkowski) December 17, 2020
This isn’t the first time the social media company has decided to trade blows with Apple. Facebook previously called the iPhone maker at the beginning of August, criticizing the latter’s App Store policy of taking a 30% cut of all in-app purchases from all developers. Responding to criticism, Apple revealed in november which will reduce its commission rate to 15% as of January 1, 2021. Although it looks like a small victory for Facebook and App Store developers, the battle seems far from over, especially between the social media company and the iPhone manufacturer.
Apple’s privacy changes, which were originally planned to debut with the fall release of iOS 14, won’t roll out until early next year. As mentioned above, the update will allow iPhone users to enable or disable an application’s ability to record its activities for purposes like advertising, etc. So, with plenty of time before the changes kick in, you can expect Facebook, and perhaps other companies that rely on user data for their business, to continue to crack down on the Cupertino-based tech giant.
(Source: Bloomberg / The edge)
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